-
Marketing Of Uziza
CHAPTER ONE -- [Total Page(s) 3]
Page 3 of 3
-
-
-
1.2 Objectives of the Study
The
main objective of the study is to examine the marketing of uziza (piper
guineensis) in Egor Local Government Area of Edo State.
The specific objectives are to;
identify the socio-economic characteristics of the respondents and the marketing channel for uziza (piper guineensis) marketing.
estimate the determinants of sale of uziza.
determine the cost, returns, profitability, producers share of retail price and gross marketing margin of uziza marketing
carryout a functional analysis of gross marketing margin and identify the main problems of uziza marketing.
1.3Justification of the Study
Since
an efficient co-ordinated marketing system is a stimulus to economic
development, this study is an attempt to look into the marketing of
uziza in Egor Local Government Area of Edo State as a means of conveying
produce to target consumers and as guide for prospective producers and
marketers.
Although considerable research has been carried out in
the marketing of selected vegetables in Nigeria, but there are few
studies on uziza and there is no doubt that the findings and other
important information gathered during this study will be useful in the
following ways.
Policy makers; as a guide to helping policy makers
make and implement effective policies that will favour the growth of
this sector.
Marketers; as a guide to helping prospective marketers
see the inherent profitability of marketing this vegetable and as a
result venture into it with confidence.
Producers; to help producers
seek for better ways of cultivating this specie of vegetable to meet the
ever growing demands of the populace and to scoop their own share of
profit.
Nutritionist; to help nutritionist to be aware of the
inherent nutrient component of this leafy woody vegetable so as to
recommend it as important in daily meals.
Women – to help pregnant women to increase their utilization of this vegetable for post – partum treatment.
Men;
to help men to increase their utilization of this vegetable for male
reproductive problems, especially those linked to secretion by glands.
Health
sector; to help those in the health fields to see and understand the
medicinal value of this vegetable and to recommend it as a cheap source
for treatment of some health related diseases so as to contribute to
improving the health condition of the populace at large.
CHAPTER ONE -- [Total Page(s) 3]
Page 3 of 3
-
-
ABSRACT - [ Total Page(s): 1 ]The study dealt with marketing of uziza in Egor Local Government Area of Edo state. The study was conducted to identify the socio-economic characteristics of respondent, the marketing channels, estimate the determinant of sales, determine the producer’s share of retail price and gross marketing margin, carryout a functional analysis of gross marketing margin and identify the main problems of uziza marketing in the study area. Data were collected through the use of questionnaire supplement ... Continue reading---
