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Influence Of Information Sources On Farmers Knowledge And Usage Of Poultry Drugs In Edo And Delta States, Nigeria.
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Leeuwis (2004) observed that
communication intervention which is seen as different communication
services since they essentially define kinds of products that can be
delivered by communication workers and at the same time seen as
different strategies because they refer also to the way in which
communication intervention is supposed to contribute to societal problem
solving. Depending on one’s analysis of the problem, one may decide
that improving a specific type of service is an appropriate strategy
towards improving the situation. Leeuwis (2004) further opined that the
term farm management communication is general communication function
which can be relevant within different communication services and
strategies include: raising awareness; consciousness of predefined
issues; exploring views and issues; information provision and training,
with corresponding roles of communication workers to include; providing
(confrontational) feedback; raising questions; stimulating people to
talk (active listening, active learning); translating and structuring
information; and educators/trainers. Hence, effective communication can
improve farmers’ value for adoption of proven technologies. Feedback is
a critical component of effective communication(Witzany,G 2012).This
farmers knowledge on the usage of poultry drugs is either lagging behind
in Nigeria or it is not put into practice maximally(UNIDO,CBN,2010)
1.2 PROBLEM STATEMENT
Agriculture,
which is production oriented is a field that is always in need of right
information and at the right time.(Dileepkumar,2013),this means that
both crop and livestock farmers should always be linked to the right
information needed in the production process by adequate information
sources. Agricultural information can also be seen as an important
factor which interacts with the other production factors such as land,
labour, managerial ability, the productivity of these other factors can
arguably be improved by the relevant, reliable and useful information
and knowledge (Demiryurek, 2010). The problem to lack of or minimal use
of drugs observed in poultry production in Nigeria could be linked to
information technologies and information sources (information
revolution) affecting competitiveness (Porter and Miller,1985).Part of
the reason why farmers do not engage in the usage of poultry drugs is
that, historically the extension services has been focused on improving
production and productivity (Gebremedhi et al,2006) and abandoned the
farmers after the harvest. This is why various stakeholders of
agriculture need to critically analyse the information sources that are
available and accessible to poultry production and also the information
needs of the farmers, the structure of the organisations involved in
these activities are issues that need to be explored
generally(Demiryurek et al,2008) in poultry production specifically.
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ABSRACT - [ Total Page(s): 1 ]A nation’s capacity for industrialization and employment depends on her improvement in level of production enhanced by available information. This is necessary for promoting entrepreneurship in agricultural transformation agenda for food security and poverty alleviation in Nigeria. This study assessed the influence of information source on poultry farmers knowledge and usage of drugs in Edo and Delta States, Nigeria. A multi-stage sampling procedure was used to solicit response from 120 a ... Continue reading---
