• Influence Of Information Sources On Farmers Knowledge And Usage Of Poultry Drugs

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    • This have been of great concern to agricultural  communicators, administrators, and policy makers in the country over the years and finds expression in the federal governments’ effort in initiating different agricultural programmes including Agricultural Development Programmes across the country in the last four decades. Uphoff (2000) and Leeuwis (2004) accreting a new societal function for extension said that emphasis/responsibilities have shifted from a function that fostered knowledge and technology transfer between farmers and researchers and among farmers themselves to include more complex tasks of altering interdependencies and co-ordination between various actors, in addition new challenges, problems and development- some of which operate at a larger scale than before (e.g. ecological degradation, globalization and knowledge society) that further complicate matters, hence the issues extension is dealing with now are concerned more broadly with rural resource management- resource in this context include not only water, land, biological process and biophysical inputs, but also human relations, forms of organizations, economic and legal institutions, knowledge or skills. Leeuwis (2004) observed that communication intervention which is seen as different communication services since they essentially define kinds of products that can be delivered by communication workers and at the same time seen as different strategies because they refer also to the way in which communication intervention is supposed to contribute to societal problem solving. Depending on one’s analysis of the problem, one may decide that improving a specific type of service is an appropriate strategy towards improving the situation. Leeuwis (2004) further opined that the term farm management communication is general communication function which can be relevant within different communication services and strategies include: raising awareness; consciousness of predefined issues; exploring views and issues; information provision and training, with corresponding roles of communication workers to include; providing (confrontational) feedback; raising questions; stimulating people to talk (active listening, active learning); translating and structuring information; and educators/trainers. Hence, effective communication can improve farmers’ value for adoption of proven technologies.  Feedback is a critical component of effective communication(Witzany,G 2012).This farmers knowledge on the usage of poultry drugs is either lagging behind in Nigeria or it is not put into practice maximally(UNIDO,CBN,2010)  
      1.2PROBLEM STATEMENT  Agriculture, which is production oriented is a field that is always in need of right information and at the right time.(Dileepkumar,2013),this means that both crop and livestock farmers should always be linked to the right information needed in the production process by adequate information sources. Agricultural information can also be seen as an important factor which interacts with the other production factors such as land, labour, managerial ability, the productivity of these other factors can arguably be improved by the relevant, reliable and useful information and knowledge (Demiryurek, 2010).  The problem to lack of or minimal use of drugs observed in poultry production in Nigeria could be linked to information technologies and information sources (information revolution) affecting competitiveness (Porter and Miller,1985).Part of the reason why farmers do not engage in the usage of poultry drugs is that, historically the extension services has been focused on improving production and productivity (Gebremedhi et al,2006) and abandoned the farmers after the harvest. This is why various stakeholders of agriculture need to critically analyse the information sources that are available and accessible to poultry production and also the information needs of the farmers, the structure of the organisations involved in these activities are issues that need to be explored generally(Demiryurek et al,2008) in poultry production specifically.  The problem of the usage of poultry drugs is a great one and emphasis on it cannot be too much at this time when the nations’ agriculture is undergoing transformation in the Agriculture Transformation Agenda (ATA) in the economy of this nation.  The rural/village poultry system in Nigeria typically lacks access to organized health inputs. The structure of the rural poultry production system has constrained attempts to institute health extension services. Small flock size, mixed age and species flock composition, improper housing, scavenging, among other factors have made the use of conventional schedule-oriented health inputs like medication and vaccination difficult.(Kolawole, 2001).

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    • ABSRACT - [ Total Page(s): 1 ]A nation’s capacity for industrialization and employment depends on her improvement in level of production enhanced by available information. This is necessary for promoting entrepreneurship in agricultural transformation agenda for food security and poverty alleviation in Nigeria. This study assessed the influence of information source on poultry farmers knowledge and usage of drugs in Edo and Delta States, Nigeria. A multi-stage sampling procedure was used to solicit response from 120 a ... Continue reading---