-
The Role Of Mass Media In Disseminating Agricultural Information To Cassava Ans Plantain Farmers
CHAPTER ONE -- [Total Page(s) 3]
Page 1 of 3
-
-
-
CHAPTER ONE
INTRODUCTION
1. BACKGROUND INFORMATION
According
to the business dictionary, information is defined as a “Data that has
been verified to be accurate and timely. It is specific organized for a
purpose and presented within a context that gives its meaning and
relevance which can lead to an increase in understanding and decrease in
uncertainty. Reits (2010) defines information that when experienced at
the conscious level as a question, gives rise to a search for an
answer, information is a fact and knowledge needed to answer some
questions faced by people in their daily life.
The world Encyclopedia
defines information is any kind of event that affects the state of a
dynamic system. The valve of information lies solely on its ability to
affect a behaviour, decision or outcome. A piece of information is
considered valueless, if after receiving it, and things remain
unchanged. Agriculture play an essential role in everyday human
activities ranging from the provision of primary needs like food,
clothing and shelter to secondary needs like construction, manufacturing
etc. while much of the world is still stuck in subsistence agriculture
majorly in remote part of the country, a little proportion of
agriculture is just being practiced under the light of civilization and
mode4rnization. That is to say farmers in the remote part of the country
need to be constantly fed with information, idea, knowledge and skills
developed from the Research Institute for better Farming Practice and
eventual increase in yield. Information might be inform of new
technology like storage facilities, better farming system like
mechanization, access to credit facilities etc. for Agricultural
information to be effective, after the information has been conveyed
from the door, i.e. ministry of agriculture and the subordinate like
research institute, Agricultural Development Project (ADP) etc to the
receiver to the donor of the information must be accomplished.
Also,
Agricultural Information tend to connect the different departments of
agriculture be elaborating on how judiciously individual department by
products can be utilize by another department another, example, Nigerian
is naturally fixed to the soil by some legumes like Callopogonuim
Mucunoide, which will eventually increase the nutritive valve of
livestock that feed on them while the excreta of the livestock is used
to manure for crops to increase their yield. It can be represented
sectionally as below.
The
means of transporting agriculture may be through extension agents or
through mass media. Media transit their information electronically with
television, film, radio, movies, CDs, DVDs and some other gadgets like
cameras or video consoles. Alternative print media uses a physical
object as a means of sending their information such as newspaper,
magazines, Brochures, Newsletters, books, leaf lets and pamphlets.
Outdoor media is also a form of mass media which comprises billboards,
signs, placards, placed inside and outside of commercial buildings like
shops/buses, public speaking and event, organizing e.g. demonstration
are also considered as mass media.
Mass media have been acclaimed to
be a very effective medium for diffusing the scientific knowledge,
innovation and technology to the masses in a country like Nigeria
precisely Edo State where farmers literacy level is low. The choice of
communication medium is of vital importance. Radio for example, because
of its low cost and affordability by virtually all classes of income
earners, it can transfer modern agricultural technology to both literate
and illiterate farmers even in interior could serve as a suitable
medium of disseminating information and latest technical know-how. The
farmers can easily understand the operations technology and instruction
through television. The print media widened the scope of communication.
It is cheap and farmers can afford to buy and read them at their
convenience. It is a permanent medium in that the message are imprinted
permanently with high storage value which makes them suitable for
reference and research.
Cassava as the name implies is one of the
staple foods consumed locally by the people of Edo State (Nigeria).
Recently, the Federal Government has decided to increase the rate of
cassava farmers so as to be able to produce food for the masses.
CHAPTER ONE -- [Total Page(s) 3]
Page 1 of 3
-
-
ABSRACT - [ Total Page(s): 1 ]This abstract is basically concerned to ascertain “The Role of mass media in disseminating Agricultural information to cassava and plantain farmers in Ovia North East Local Government Area. It also analyses the problems of mass media to cassava and plantain farmer’s recommendation was also made. ... Continue reading---
