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The Role Of Mass Media In Disseminating Agricultural Information To Cassava Ans Plantain Farmers
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The
agricultural role of mass media in disseminating agricultural
information, innovation and idea in the study areas has never been
recognized despite the fact that researchers are still trying to bridge
the gap between the research stations and these rural farmers (cassava
and plantain farmers). This has consequently marginalized agriculture
and farming family which resulted to low productivity in spite of the
efforts of the mass media in communicating agricultural information to
the farmers.
Therefore this research attempts to address some of the following research question.
· Do socio-economic characteristics of the farmers have any influence on the sources of information through mass media?
·
What are the available mass media that have been used to communicate
extension delivery services to the cassava and plantain farmers?
· What are the problems cassava and plantain farmers face in accessing the mass media sources.
· What are the factors that constrain respondents from using mass media?
· OBJECTIVES OF THE STUDY
The
general objective of the study is to examine the role of mass media in
disseminating agricultural information to cassava and plantain farmers
in Edo State while the specific objectives are to:-
· Examine the social- economic characteristics of cassava and plantain farmers
· Examine the farmers accessibility to mass media
· Ascertain mass media type through which respondents sought agricultural information.
· Ascertain respondents perceived role of mass media as information source
· Examine factors that constrain respondents use of mass media as information source.
· Identify the problems limiting farmers from cultivating cassava and plantain.
· SCOPE OF STUDY
The scope the study is limited to Ovia North East Local Government Area only
1. HYPOTHESIS
There
is no significant relationship between respondent’s access to mass
media and their perception of relevance of mass media as information
source.
1. SIGNIFICANCE OF THE STUDY
It has been ascertained
that mass media play an important role in transiting information to
large number of audience simultaneously. Yet, Okwu and Obinne (2000)
have indentified the main problem of agriculture in Nigeria as that of
transfer of new technology information, innovations to farmers and not
lack of them perse it is known that mass media haves been making useful
contributions to agricultural technology information and innovat6ion
adoption. This study seeks to establish the clear5 existence of
utilization by both cassava and plantain farmers in Edo Ovia North East
Local Government Area Edo State
Hence, the recommendation from this
study will be useful to policy makers, researchers, ADP and other
stakeholders in agricultural development agencies. This study will
provide information which will be useful in solving the problem posed by
cassava and plantain farmers.
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ABSRACT - [ Total Page(s): 1 ]This abstract is basically concerned to ascertain “The Role of mass media in disseminating Agricultural information to cassava and plantain farmers in Ovia North East Local Government Area. It also analyses the problems of mass media to cassava and plantain farmer’s recommendation was also made. ... Continue reading---
