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Problem And Prospect Of Poultry Management
[A CASE STUDY OF PHINOMAR NIGERIA LTDÂ]
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1.5 RESEARCH QUESTION
- What promotional strategies do you adopt in the marketing of your product?
- What type of distribution method do you use for your poultry production?
- Do you have competitors at all in the business, and
What is your market share in the total poultry marketing in your area?
- Is good management a key to success in poultry husbandry?
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Is the application of marketing concept in the marketing of
agricultural (poultry) products important for the business to be able to
break even?
- Is consumer protection and satisfaction the core of marketing in the poultry business?
- Is there any profitability?
- What is the present status of poultry management?
1.6 DEFINITION OF THE TERMS
For
a better understanding of this research work some professional and
technical terms should be defined therefore, the following terms are
defined thus:-
1) Cooperative Society- This is an association of
persons, voluntarily united to meet their social economic needs and
aspiration through a jointly owned and democrallcally controlled
business enterprise.
2) Poultry- Those species of birds that render
economic services to man and reproduce freely under his care. It also
refers to those groups of birds whether they are alive or dressed.
3) Poultry Farm- Location of building for keeping of birds.
4) Poultry Farmer-One who rears or keeps a poultry farm
5)
Marketing-The management process responsible for identifying,
anticipating and satisfying customer requirements, profitable through
exchange process.
6) Marketing Concept-Is a philosophy of business
which states that the customer’s want(s) satisfaction is the economic
and social justification of a company’s existence.
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ABSRACT - [ Total Page(s): 1 ]The purpose of this study is to determine the problems and prospects of poultry management. Data were collected from both primary and secondary sources. The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution. In the analysis, the techniques of percentages of and frequency were used. The following are the major findings of the study:-To find out the extent of standardization in the poultry business. To examine how the commercializatio ... Continue reading---
