• THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA
    [Case Study of First Bank PLC]


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    • ABSRACT - [ Total Page(s): 1 ]This research work revealed the effect of quality service delivery on customers’ patronage in First Bank Plc, Kaduna. The bank has failed to take note of the importance of customers satisfaction and cost of banking service is high in the sense that there is high interest rate on loan and time spend in transacting business in the bank is longed. The main objective of the study is to find out the types of service offered by first bank to their customer and evaluating if the service guarantee the satisfaction of the customer. The methodology used in gathering data for the research work was the ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.1 BACKGROUND OF THE STUDYThe banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions but with a slight and important distinction.Just like other human activities, banking has a history which dates back to the 2500BC. The early known bankers have the jews in hombandy in Haley who transacted their business on ... Continue Reading