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Significance Of Automatic Teller Machine To Enhancing Customer Relations In The Nigerian Banking Industry
[A CASE STUDY OF DIAMOND BANK PLC ILORIN]
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1.4 SIGNIFICANCE OF THE STUDY.
Apart from the benefit that the researcher stands to gain, this study is also benefit to the following group (s)
(a)
The research: This study is significant or beneficial to the researcher
as it is one of the pre requisites or requirement for the awards of
higher national diploma (HND) in marketing. Also it enriches the
knowledge of the researcher through different consultations.
(b)
The case study: The research work is equally of immense benefit to
diamond bank plc in knowing the rational of adopting the techniques of
using the A.T.M
(c) It is significant to all firms in banking industry. This is because virtually all firms in the industry
Need to adopt similar but related strategies regardless of the location and potentialities
Therefore,
and recommendation in this study regards the significance of ATM in
exchanging customer relation can be useful to all firms in the industry.
(d)
It is equality of immense benefits to customer in order to know the
likely benefit that could be derive through ATM. With ATM customer
stress is reduce up to the bears minimum and ability to cash new notes
without any changers.
1.5 SCOPE OF THE STUDY
Conceptually, this
study is limited to the significance of automatic teller machine in
enhancing customer relation in Nigeria Banking industry.
Geographically
this study is expected to cover the areas where automatic teller
machine is located as it can not be found present I every nooks and
corner of the towns .
Industrially, this research work will be
limited to banking industry with emphasis of diamond bank Plc, 95 one of
the firms in the industry
Time scope –this study is expected to cover the period of writing these projects that is second semester 2005/2006 session.
1.6 LIMITATION AND CONSTRANTS TO THE STUDY
Generally
speaking, all areas of human Endeavour are characterized by some
hindevonces a research work of this nature is therefore of no exception
During this study, the following are the inciting factors.
(a)
Financial Constraints: This stand as a big barrier as a lot of many
were required in gathering relevant data which could have jeopardize the
full success of this study. Yet, with the assistance of parents, family
(b)
Time Factor: this is another bottle neck to the study, because a lot of
sacrifice has to be made due to the fast nature of school calendar
coupled with assignments and other academic work. Only a small portion
has to be scheduled for the work
(c) Official Secrecy: the
principal limitation encountered in this study is in respect of data
collection, as different names were given to relevant data such as
‘‘top secret†confidential†untouchables†out of bound†e.t.c
despite
all the above stated limiting factors the researcher is of hope that,
the research will achieve it’s arms aims and objective with been bias.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle page CertificationDedication AcknowledgementAbstractTable of contentCHAPTER ONE; Background to the study Introduction Statement of problem Aims and objective of the study Significant of the study Scope of the study Limitation and constraint to the studyCHAPTER TWO; Literature Review2.1 The meaning of automatic teller machine A.T.M2.2 Rational for the introduction of A.T.M2.3 Uses of A.T.M to business organization2.4 ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY.AWOLOLA, J.A (2002): RESEARCH DESIGN AND APPROACH. OLAD PUBLISHERS NIGERIAAROWOMOKE, K.A AND EBELOKU A (2003): THEORY AND APRACTICE OF MODERN MARKETING. TAJUDEEN PRESS NIG.FATIGUN, J.O (1998): RESEARCH METHODOLOGY. 1ST EDITION ILORIN FAMOST ING. PUBLISHERIRUING, S.K (1997): PUBLISH RELATIONS. ALEXANDER HAMILTON INSTITUTE.NEW YORKJOHNSON, UGOJI ANYADE (1990) COMPREHENSIVE ECONOMICS. A JOHNSON PUBLISHER NIG.OYEBODE, A.O (2006): PRFESSIONAL GUIDE TO MARKETING OF FINANCIAL SERVICE. OLAD ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]FAST CASH WITHDRAWALSStep 1 – inserts card.Step 2 – selects your preferred language.Step 3 – key in your pin using the key pad.Step 4 – select the amount you require for your ‘‘fast cash†transaction.Step 5 – select the account to withdrawal money if more than one account is liked to your card.Step 6 – would you want a receipt or not?Step 7 – Take your card.Step 8 – Take your money.Step 9 â ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]Section B(7) do you take product of Nigeria flour mill plc?Yes ( ) No ( )(8) if Yes which of the product?(a) Golden penny flour (GP) ( )(b) Seel raising flour (SP) ( )(c) Macaroni Elbor and spaghetti ( )(d) Semovita ( )(e) Cement ( )(9) do you take use or consume substitute product before changing to flour mill of Nigeria plc product.Yes ( ) ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 12 ]HYPOTHESIS TWOH0: sales promotion influence the consume buying pattern.H1: sales promotion does not influence consumer buying pattern using table xiv, the calculation is as followed.E = 250/3 = 83.3X2 table = 87.8155.Determinant of critical value.Degree of freedom (DF) is given by (r-1) (c-1) where r = row, c = column, and level of significance = 5% (0.05) DF = (3-1) (5-1) = 2x4 = 8At 5% level of significance with degree of freedom (8) ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION.5.1 SUMMARY OF FINDINGS. The scope of this project has been limited on the significant or application of “A.T.M†in the banking industry and why they have been introduced into the banking system and the benefit the bank have derived from the use of “A.T.Mâ€. Our research and analysis on this topic has been from diamond bank of Nigeria plc being our case study. The topic started by introducing some f ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAWOLOLA. J.A (2001) research design and approach ilorin Olad publishersAROWOMOLE. K.A and EBELOKU. A. (2003) theory and practice of modern marketing. Tajudeen pressFATIGUN. J.O (1998) Research methodology 1st edition ilorin. Famost Nigeria publisher.IRUING. S.K (1997) public relation Alexander hamulton institute. New york.JOHNSON, UGOJI ANYADE (1990) comprehensive economic a Johnson publisher Nigeria.OYEBODE, A.O (2006): prfessional guide to marketing of financial service . Olad publish ... Continue reading---
