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Significance Of Automatic Teller Machine To Enhancing Customer Relations In The Nigerian Banking Industry
[A CASE STUDY OF DIAMOND BANK PLC ILORIN]
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CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Population
This implies the total number of people or things or organizations in a specified geographical area.
Population of the study
This study is centralized on the significance of automatic teller machine to enhancing bank industry.
Thus, the population of this study in banking industry in Nigeria, which includes, bank that can be found in every nooks and corners of Nigeria.
Sample.
Sampling is a process of selecting and choosing a small representative part of a population with the arms of generating the required data, the conclusion of which are generalized about the whole population sample of the study.
For the purpose of this study the sample is diamond bank plc, which one of the banks in the population of banking industry.
Therefore, the sample of diamond bank shall include the staff and customers of the diamond bank for the purpose of arriving at a reliable and dependable conclusion (s).
3.2 Research Design
Research design is the framework of the plan for the study, that, is it’s used as a guide in collecting and analyzing data.
The source of data used for this research work are primary and secondary source.
(a) primary data: is the collection of first hand information from different respondent about a particular research.
Under this primary data the methods or instruments used are:
(i) Interview method.
(ii) Questionnaire method
(b) Secondary Data: Are information which have been used by other people or organization for the purpose of the research.
The secondary data for this study shall include published such as: text books, information on the internet, journals, managements, periodicals, diamond bank past records, statement and financial account of diamond bank plc
3.3 DATA COLLECTION INSTRUMENT
Research instrument are simply information aided tools to the research. The researcher makes use of them to obtain data that are relevant to a particular study at hand and the type of instrument (s) used very from one subject matter to the other, and the intended value of research findings will cover much on the type of instruments to be used.
For the purpose of obtaining adequate relevant and reliable data in this study, the researcher made use of personal interview.
Personal interview
The researcher personally interviews the marketing and operation manager of diamond bank plc, in order to gather more information about the adoption of automatic teller machine in the operation.
More so, the staffs were interviewed briefly on its (ATM) application as well as knowing and confirming the benefit they derive through the adoption of ATM to the operation of diamond bank.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle page CertificationDedication AcknowledgementAbstractTable of contentCHAPTER ONE; Background to the study Introduction Statement of problem Aims and objective of the study Significant of the study Scope of the study Limitation and constraint to the studyCHAPTER TWO; Literature Review2.1 The meaning of automatic teller machine A.T.M2.2 Rational for the introduction of A.T.M2.3 Uses of A.T.M to business organization2.4 ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEBACKGROUND TO THE STUDY1.1 INTRODUCTION The company’s effort at prevailing among thousand of competitors is surrounded by a number of strategies. Among this strategy is effective customer relation customers are the centre-pieces of any production outfit is goods based or services based. If there are no customers either existing or prospective there will not be the needs for productive activities talk less of creativity, inventions or innovations. For any compa ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY.AWOLOLA, J.A (2002): RESEARCH DESIGN AND APPROACH. OLAD PUBLISHERS NIGERIAAROWOMOKE, K.A AND EBELOKU A (2003): THEORY AND APRACTICE OF MODERN MARKETING. TAJUDEEN PRESS NIG.FATIGUN, J.O (1998): RESEARCH METHODOLOGY. 1ST EDITION ILORIN FAMOST ING. PUBLISHERIRUING, S.K (1997): PUBLISH RELATIONS. ALEXANDER HAMILTON INSTITUTE.NEW YORKJOHNSON, UGOJI ANYADE (1990) COMPREHENSIVE ECONOMICS. A JOHNSON PUBLISHER NIG.OYEBODE, A.O (2006): PRFESSIONAL GUIDE TO MARKETING OF FINANCIAL SERVICE. OLAD ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]FAST CASH WITHDRAWALSStep 1 – inserts card.Step 2 – selects your preferred language.Step 3 – key in your pin using the key pad.Step 4 – select the amount you require for your ‘‘fast cash†transaction.Step 5 – select the account to withdrawal money if more than one account is liked to your card.Step 6 – would you want a receipt or not?Step 7 – Take your card.Step 8 – Take your money.Step 9 â ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 12 ]HYPOTHESIS TWOH0: sales promotion influence the consume buying pattern.H1: sales promotion does not influence consumer buying pattern using table xiv, the calculation is as followed.E = 250/3 = 83.3X2 table = 87.8155.Determinant of critical value.Degree of freedom (DF) is given by (r-1) (c-1) where r = row, c = column, and level of significance = 5% (0.05) DF = (3-1) (5-1) = 2x4 = 8At 5% level of significance with degree of freedom (8) ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION.5.1 SUMMARY OF FINDINGS. The scope of this project has been limited on the significant or application of “A.T.M†in the banking industry and why they have been introduced into the banking system and the benefit the bank have derived from the use of “A.T.Mâ€. Our research and analysis on this topic has been from diamond bank of Nigeria plc being our case study. The topic started by introducing some f ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAWOLOLA. J.A (2001) research design and approach ilorin Olad publishersAROWOMOLE. K.A and EBELOKU. A. (2003) theory and practice of modern marketing. Tajudeen pressFATIGUN. J.O (1998) Research methodology 1st edition ilorin. Famost Nigeria publisher.IRUING. S.K (1997) public relation Alexander hamulton institute. New york.JOHNSON, UGOJI ANYADE (1990) comprehensive economic a Johnson publisher Nigeria.OYEBODE, A.O (2006): prfessional guide to marketing of financial service . Olad publish ... Continue reading---
