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BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION
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- Case No: 132445pw
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different styles of branding used by organization and, found out the impact of branding on the increase in sales volume of Nestle foods Nigeria Ltd. The study employed the survey descriptive research design. A total of 259 responses were validated from the survey. The study adopted the Classical and Modern. From the responses obtained and analysed, the findings revealed tha
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CHAPTER ONE - [ Total Page(s): 1 ]1.1 BACKGROUND TO THE STUDYAdeleye (2003) describes a brand as the name attached to a product or service. The author added that a brand upon close inspection represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. Other researchers argued that a brand creates in the mind of customers and prospects the perception that there is no product or service in the market that is quite like yours (Keller, 2006; Ajagbe, 2007; Solomon et al., 2012). In short, a brand offers the customer a guarantee and then de ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to find out the impact of branding as a tool to increase sales volume of an organization. Specifically, the study identified methods of marketing branded products in an organization, found out different styles of branding used by organization and, found out the impact of branding on the increase in sales volume of Nestle foods Nigeria Ltd. The study employed the survey descriptive research design. A total of 259 responses were validated from the survey. The study adopted the Classical and Modern. From the responses obtained and analysed, the findings revealed tha
... Continue Reading
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