Effect Of Change Management On Organizational Performance Of Media Companies

This study investigated the effect of change management on organizational performance, for Kenyan media firms. Data was gathered from 100 employees of the top five media companies in Kenya; selected according to share of market, profitability and audience size (Royal Media Group, Standard Group Limited, Nation Media Group, Mediamax Network Limited and Radio Africa Group Limited. The research design adopted was quantitative design. Collection of primary data for the research was based on a survey questionnaire which was mainly administered via face to face interviews and a few via telephone interviewing. Analysis of data was done using SPSS in which regression analysis and descriptive analysis were computed. 

The study findings found that all the four variables have a substantial influence on the performance of Kenyan media firms. However, organization culture was found to have the least impact compared to the other variables. Furthermore, the study established that the hierarchy structure of the authority is stipulated in a manner that supports good supervisory and working relationships. The study further found that the leadership of media organizations is competent in their respective fields thereby endeavoring to promote creativity and innovation. 

It was also found that the media organizations have established strong values that guide employee performance and that team orientation towards achievement of firm goals is encouraged. Some of the positive impacts that the study revealed was that the level of customer satisfaction has improved which was attributed to the gradual changes in technology and IT system of media companies hence meeting the demand and test of customers. From organization structure analysis, the study concludes that media companies have a layout in which employees are subjected to, while delivering the needed human capital. The research was important in that it was used as a resource tool on the issue of change management and its effect on performance of an organization by different stakeholders. 

There is no study specifically designed to study the impact of change management on media companies ' organizational performance in Kenya. The study recommends that media companies adopt change management dimensions in order to improve the performance of their organizations. The insights gained from this study will help develop and support available research on organizational performance and change management in future.