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ETHICAL MARKETING AND CUSTOMER SATISFACTION IN TELECOMMUNICATIONS COMPANIES
[A CASE STUDY OF MTN, NIGERIA] -
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- Case No: 220510pw
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ABSRACT - [ Total Page(s): 1 ]The study was about ethical marketing and customer satisfaction in the telecommunications industry in Nigeria. It focused on MTN Nigeria as a case study. The objectives of the study were to establish how ethical pricing has influenced customer satisfaction in MTN Nigeria; to examine the relationship between the integrity of marketers and customer satisfaction in MTN Nigeria; and to establish the extent to which ethical advertisement affects customer satisfaction in MTN Nigeria. Using a case study research design involving both qualitative and quantitative approaches, data was collected from 11
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CHAPTER ONE - [ Total Page(s): 4 ]According to the Ethics Resource Center of the United States (2016), ethical marketing is a set of activities that utilize principles and standards that define acceptable conduct in the marketplace. Marketing usually occurs in the context of an organization, and unethical activities usually develop from the pressure to meet performance objectives. Some obvious ethical issues in marketing involve clear-cut attempts to deceive or take advantage of a situation. Ethical marketing involves ensuring safety of products, ensuring a product satisfies a need it promises to, or aids in providin ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The study was about ethical marketing and customer satisfaction in the telecommunications industry in Nigeria. It focused on MTN Nigeria as a case study. The objectives of the study were to establish how ethical pricing has influenced customer satisfaction in MTN Nigeria; to examine the relationship between the integrity of marketers and customer satisfaction in MTN Nigeria; and to establish the extent to which ethical advertisement affects customer satisfaction in MTN Nigeria. Using a case study research design involving both qualitative and quantitative approaches, data was collected from 11
... Continue Reading
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