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SALE PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER MANUFACTURING INDUSTRY.
[A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY IKEJA LAGOS] -
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- Contributor: mr-chris
- engagements: 128
- Case No: 245140pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTSale promotion as an effective marketing strategy for selling consumer manufacturing industry. (A case study of Nigeria Bags Manufacturing Company Ikeja Lagos). Sale promotion is an effective strategy in an organization and is an important ingredient in most promotional program through which consumers are persuade and convinced to buy a product or services and commonly supported by sale promotion.The research work will be divided into five chapters, each chapter contains the following:Chapter one will have the background of the study, statement of research problem, aims & objectives, s
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CHAPTER ONE - [ Total Page(s): 2 ]The research study is limited to Nigeria Bag Manufacturing Company. This study covers the entire organization but will be represented by only 20% of the whole population.This research work is an attempt to bring to light some in effectible factor that would lead to marketing promotional strategy with particular attention of Nigeria Bag Manufacturing Company.The availability, reliability and sufficiency of data, textbook and other materials determine in a great way the success of this research work. Also, the cooperation of interviewed officials and other informed individuals tells much on the ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTSale promotion as an effective marketing strategy for selling consumer manufacturing industry. (A case study of Nigeria Bags Manufacturing Company Ikeja Lagos). Sale promotion is an effective strategy in an organization and is an important ingredient in most promotional program through which consumers are persuade and convinced to buy a product or services and commonly supported by sale promotion.The research work will be divided into five chapters, each chapter contains the following:Chapter one will have the background of the study, statement of research problem, aims & objectives, s
... Continue Reading
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