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Sale Promotion As An Effective Marketing Strategy For Selling Consumer Manufacturing Industry.
[A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY IKEJA LAGOS] -
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ABSTRACT
Sale promotion as an effective marketing strategy for selling consumer manufacturing industry. (A case study of Nigeria Bags Manufacturing Company Ikeja Lagos).
Sale promotion is an effective strategy in an organization and is an important ingredient in most promotional program through which consumers are persuade and convinced to buy a product or services and commonly supported by sale promotion.
The research work will be divided into five chapters, each chapter contains the following:
Chapter one will have the background of the study, statement of research problem, aims & objectives, significant, scope and limitation of the study, definition of terms and concept and organisaiton of the study.
Chapter two will treat literature review, introduction, important of promotion, the need for promotion, promotion and communication process, the communication process, effective of marketing strategy, factor encouraging the use of sale promotion, objective of sales promotion and product adoption groups.
Chapter three will discuss data analysis techniques, sampling size and research design and research methodology.
While chapter four will contain data presentation and data analysis.
Finally, chapter five will discuss the summary, conclusion and recommendation.
This chapters are all going to be discuss and breakdown in the research work.
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CHAPTER ONE - [ Total Page(s): 2 ]The research study is limited to Nigeria Bag Manufacturing Company. This study covers the entire organization but will be represented by only 20% of the whole population.This research work is an attempt to bring to light some in effectible factor that would lead to marketing promotional strategy with particular attention of Nigeria Bag Manufacturing Company.The availability, reliability and sufficiency of data, textbook and other materials determine in a great way the success of this research wo ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]The research study is limited to Nigeria Bag Manufacturing Company. This study covers the entire organization but will be represented by only 20% of the whole population.This research work is an attempt to bring to light some in effectible factor that would lead to marketing promotional strategy with particular attention of Nigeria Bag Manufacturing Company.The availability, reliability and sufficiency of data, textbook and other materials determine in a great way the success of this research wo ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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