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EXAMINE THE EFFECTS OF GREEN PACKAGING ON CONSUMERS GREEN PURCHASE INTENTIONS AND ACTUAL PURCHASE BEHAVIOUR
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- Contributor: projectwaka
- engagements: 85
- Case No: 259742pw
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine the effects of green packaging on consumers green purchase intentions and actual purchase behaviour with special reference to Ebonyi State University. Specifically, the study aims to ascertain the influence of Green advertising on consumers purchase behaviour, examine the influence of consumers’ understanding of green package on their buying behaviour, find out the impact of consumers preference of the green packages and their purchase behaviour and examine the impact of consumers’ trust on the green package and their purchase behaviour. The st
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CHAPTER ONE - [ Total Page(s): 2 ]1.3 Purpose of the Study:The main purpose for this study is to examine the Effects of Green Packaging on Consumers Green Purchase Intentions and Actual Purchase Behaviour in Ebonyi State” The following are the specific objectives of the study:1. To ascertain the influence of Green advertising on consumers purchase behaviour.2. To examine the influence of consumers’ understanding of green package on their buying behaviour.3. To find out the impact of consumers preference of the green packages and their purchase behaviour.4. To examine the impact of consumers’ t ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine the effects of green packaging on consumers green purchase intentions and actual purchase behaviour with special reference to Ebonyi State University. Specifically, the study aims to ascertain the influence of Green advertising on consumers purchase behaviour, examine the influence of consumers’ understanding of green package on their buying behaviour, find out the impact of consumers preference of the green packages and their purchase behaviour and examine the impact of consumers’ trust on the green package and their purchase behaviour. The st
... Continue Reading
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