Examine The Effects Of Green Packaging On Consumers Green Purchase Intentions And Actual Purchase Behaviour

This study was carried out to examine the effects of green packaging on consumers green purchase intentions and actual purchase behaviour with special reference to Ebonyi State University. Specifically, the study aims to  ascertain the influence of Green advertising on consumers purchase behaviour,  examine the influence of consumers’ understanding of green package on their buying behaviour, find out the impact of consumers preference of the green packages and their purchase behaviour and  examine the impact of consumers’ trust on the green package and their purchase behaviour. 

The study employed the survey descriptive research design. A total of 141 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that green advertising has positive significant relationship with customers’ purchase intention. Also, green packaging awareness has positive significant relationship with customers’ intention to use green products. Furthermore, green packaging perceived value has positive significant relationship with customers’ intention to use green products. Lastly, green packaging trust has positive significant relationship with customers’ intention to use green products. The study thereby recommends that in other to measure attitude towards green packaging among Nigerian students, interested scholars should research specifically on the preference of green packaging characteristics,and purchasers’ perception on packaging formal design, or preference for green packaging in consumer product choices.