• Branding And Packaging As Effective Tools For Product Differentiation In Marketing Consumer Products
    [A CASE STUDY OF GLOBAL SOAP AND DETERGENT INDUSTRY LIMITED, ILORIN KWARA STATE]

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    • CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.1    INTRODUCTIONS    The duties performed by a company include the building of a unique brand name that will eventually fit a product for easy identification.    A product is anything tangible that can be offered to a market for attention, acquisition use or consumption that can satisfy a want or need.    Product process tangible and tangible attributes which include packaging service product also posses many characteristics which include quality, features, styling, bra ... Continue reading---