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Roles Of Advertising In Manufacturing Organizations
[A CASE STUDY OF NIGERIA BOTTLING COMPANY] -
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CHAPTER ONE - [ Total Page(s): 2 ]Fundamentally, the only purpose of advertising is to sell a product, a service or an ideal stated another way the real goal of advertising is effective communications, that is, the ultimate effect of advertising should be to modify the attitudes of the receiver of the message. These broad of goal of advertising are better reached by setting specific objectives that can be incorporated into individual advertising companies. The researcher therefore expect that management most especial ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]Fundamentally, the only purpose of advertising is to sell a product, a service or an ideal stated another way the real goal of advertising is effective communications, that is, the ultimate effect of advertising should be to modify the attitudes of the receiver of the message. These broad of goal of advertising are better reached by setting specific objectives that can be incorporated into individual advertising companies. The researcher therefore expect that management most especial ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
Page 1 of 1