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Roles Of Advertising In Manufacturing Organizations
[A CASE STUDY OF NIGERIA BOTTLING COMPANY]
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Fundamentally, the only purpose of advertising is to sell a product, a service or an ideal stated another way the real goal of advertising is effective communications, that is, the ultimate effect of advertising should be to modify the attitudes of the receiver of the message.
These broad of goal of advertising are better reached by setting specific objectives that can be incorporated into individual advertising companies.
The researcher therefore expect that management most especially in Nigeria Bottling company plc, Lagos derive meaningful and useful information from this research work in there effort to make efficient use to advertising it boast brand new plant in various part of federation.
Quality is the key word which determined the success of the whole operations. Only the best ingredients are used for making out soft drin and sophisticated washing and filling equipment have being installed at all plants. Extremely high, standard engine are used to maintain, to ensure that top quality product reach our consumers.
The manufacturing process of coca-cola is base on a carefully measured i.e. combination of sugar, water are concentrate. The same standard is maintained throughout the world.
1.5 SCOPE AND LIMITATION OF THE STUDY
The scope of this work is to assess the effort or and effect or ole of advertising on the sales of coca-cola bottling company.
The scope of this study is limited to the rate of advertising on the sales of coca-cola, with a particular reference to Nigeria Bottling company plc, Ikeja, Lagos.
The study of desired to examined the rate of advertising in a manufacturing companies product like product of N.B.C .e.g coca-cola, sprite, fanta etc. The researcher desired to provide as much materials fact as possible with respects to the topic under study. In the process of collecting data from this study, a number of limitation prevented him for doing so, among this limitation are as follow finance and time.
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