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Critical Examination Of The Role Of Social Media On The Development And Sustainability Of Smes
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The focus of this study is to examine the role of social media on the development and sustainability using small and medium scale businesses in Magodu Lagos state as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, eighty (80) participants who are staff, managers in/and owners of SMEs in Magodu in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of seventy-seven (77) responses were received and validated for the study. Data was analyzed using simple percentage as well as frequencies and table.
Findings from the study revealed that Social media has open up more business opportunities and reduce the overall coast of business operations. The study therefore recommends that to better increase business results, small business owners must understands their digital needs or take help from expertise to save time and help achieve success online all start within a small budget also Presence on Facebook, and other social media channels such as Facebook, Twitter and WhatsApp etc., is highly recommended to small business to reduce their overall cost of operations. It was concluded that the use of the social media contributes to the growth of small businesses.
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TABLE OF CONTENTS - [ Total Page(s): 1 ]TITLE PAGE CertificationDedicationAcknowledgementTable of ContentList of TablesABSTRACTCHAPTER ONE: INTRODUCTION1.1 Background of the study1.2 Statement of the problem1.3 Objective of the study1.4 Research question1.5 Significance of the study1.6 Scope of the study1.7 Limitation of the study1.8 Definition of termsCHAPTER TWO: REVIEW OF LITERATURE2.1 Conceptual framework’2.2 Theoretical FrameworkCHAPTER THREE: RESEARCH METHODOLOGY3.1 Research Design3.2 Population of the study3.3 S ... Continue reading---
CHAPTER ONE - [ Total Page(s): 1 ]1.1 BACKGROUND OF THE STUDYSocial media are interactive technologies that enable people to create and share content, thoughts, job interests, and other modes of expression across virtual communities and networks.Users either use web-based applications on their desktops and notebooks to access social media sites, or they download services that provide social media capabilities on their mobile devices (e.g., smartphones and tablets). When users communicate with these electronic resources, they bui ... Continue reading---
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TABLE OF CONTENTS - [ Total Page(s): 1 ]TITLE PAGE CertificationDedicationAcknowledgementTable of ContentList of TablesABSTRACTCHAPTER ONE: INTRODUCTION1.1 Background of the study1.2 Statement of the problem1.3 Objective of the study1.4 Research question1.5 Significance of the study1.6 Scope of the study1.7 Limitation of the study1.8 Definition of termsCHAPTER TWO: REVIEW OF LITERATURE2.1 Conceptual framework’2.2 Theoretical FrameworkCHAPTER THREE: RESEARCH METHODOLOGY3.1 Research Design3.2 Population of the study3.3 S ... Continue reading---
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