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Critical Examination Of The Role Of Social Media On The Development And Sustainability Of Smes
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TITLE PAGE
Certification
Dedication
Acknowledgement
Table of Content
List of Tables
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Conceptual framework’
2.2 Theoretical Framework
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design
3.2 Population of the study
3.3 Sample size determination
3.4 Sample size selection technique and procedure
3.5 Research Instrument and Administration
3.6 Method of data collection
3.7 Method of data analysis
3.8 Validity and Reliability of the study
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation
4.2 Answering Research Questions
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Appendix
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ABSRACT - [ Total Page(s): 1 ]The focus of this study is to examine the role of social media on the development and sustainability using small and medium scale businesses in Magodu Lagos state as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, eighty (80) participants who are staff, managers in/and owners of SMEs in Magodu in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of seventy-seven (77) res ... Continue reading---
CHAPTER ONE - [ Total Page(s): 1 ]1.1 BACKGROUND OF THE STUDYSocial media are interactive technologies that enable people to create and share content, thoughts, job interests, and other modes of expression across virtual communities and networks.Users either use web-based applications on their desktops and notebooks to access social media sites, or they download services that provide social media capabilities on their mobile devices (e.g., smartphones and tablets). When users communicate with these electronic resources, they bui ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]The focus of this study is to examine the role of social media on the development and sustainability using small and medium scale businesses in Magodu Lagos state as case study. The study adopted a survey research design and with the aid of convenient sampling techniques, eighty (80) participants who are staff, managers in/and owners of SMEs in Magodu in Lagos State was enrolled for the study. A well structured questionnaire was issued to the respondent of which a total of seventy-seven (77) res ... Continue reading---
TABLE OF CONTENTS -- [Total Page(s) 1]
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TABLE OF CONTENTS -- [Total Page(s) 1]
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