Effective Communication As A Tool For Achieving Organizational Goal And Objectives In Nta
[CASE STUDY OF NIGERIA TELEVISION AUTHORITY KADUNA]

1.5 SIGNIFICANCE OF THE STUDY 

This study intends to find out the impact effective communication has on the organization and how it aids in achieving business objectives.

The study is also important to managers to know how to achieve business objectives through the implementation of an effective communication system.  The Nigerian Television Authority can utilize this study to make amendments or control a number of lapses that may be affecting the organization, in terms of communication method adopted in managing the activities.

This study is significant because it will serve as a reference point to business practitioners, students and consultants who are writing on the subject matter. It is also important because it is a requirement for the award of Higher National Diploma (HND) in Human Resource Management (HRM) of Kaduna Polytechnic. 

1.6 SCOPE OF THE STUDY

The research work attempts to cover the flow and concept of communication system and how it has been or/and should be applied to a business organisation.

The researcher limits the scope of the study to The Nigerian Television Authority, Kaduna, their products, the communication channels and the consumers in gathering the relevant data needed for the study to be accurate, direct and reliable.

1.7 LIMITATION OF THE STUDY 

It is a phenomenon that, in any research where the primary objective is to research for the true fact, a research project of this nature is never conducted without some inherent factors that may make the findings difficult.

The limitation may however include:

(i) Financial constraint

(ii) Lack of cooperation from respondents 

(iii) Time factor 

In the process of undertaking this research work, the cost involved in transporting, gathering data for processing information, and the production of material is needed cannot be overemphasized.

Inadequate time is another factor owing to the fact that officers of the company have little time to give me attention while others pay no attention at all. There is also little time in gathering of data for this project work.

The problem of secrecy on the part of organizations where they hide out some fact which they believe are sensitive to there operation and because of the fear they may have against competitors is also a constraint.

1.8 HISTORICAL BACKGROUND OF THE CASE STUDY 

The history of Nigerian Television Authority (NTA) can be traced back to 31st October 1959 when the Western Nigerian Television (WNTV) blamed alive the First television signals in Nigeria. Barely a year after, in 1960, the eastern Nigerian Television (ENTV) came into existence.

The Nigeria Television Authority (NTA) Kaduna was carved out from the former broadcasting company of Northern Nigerian (BCNN) which was established by decree No. 24 of 31st march 1962, but became an entity from 1st April, 1976. The station has its transmitters located at No. 99 Isah Kaita road Kaduna. 

The history of NTA Kaduna will no be complete without the mention of Decree 38 of 1992 which establish the national broadcasting commission (NBC) and also deregulated the national broadcast industry thus allowing individuals to acquire television stations with NBC as a regulation body. This led to partial commercialization of NTA.

NTA Kaduna is divided into six department which are as follows: 

• Programmes department 

• News and current affairs department 

• Engineering department

• Administrative department 

• Finance department

• Marketing department 

1.9 DEFINITION OF TERMS

Communication;- The exchange of messages between people to achieve common meanings.

Effective;-Achieving a desired objective.

Productivity;- The output ration within a given period with due consideration for quality.

Information;- A fact or detail about something

Message;- A piece of information written or spoken to someone.

Management;- The people who are in charge of  integrating organizational resources to achieve stated goals and objectives.

Attitude: A person’s enduring favorable and unfavorable                     evaluation, emotional feeling and action tendency                              towards a product. 

Delivery:  How well the product or service is delivered to the customers.

Features: are things that enhance the basic functions of a product.

Image: are set of beliefs, ideas and impression that a persons holds 

             regarding a product.

Organization: is a company’s structure, policies and corporate                              culture.

Service: can be referred to as any act or performs that one party can       

                 offer that is essentially intangible and does not result in the 

                 ownership of anything.

Selective Distortion: is the tendency to interpret product                                              information in a way that fit consumers                                              perceptions.

Strategy: is a company’s game plan for achieving its goal.