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THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine the impact of effective personal selling strategies on the marketing of industrial products using Asaba aluminium company and Jemork water Asaba as case study . Specifically, the study determine the effectiveness of personal selling strategies in the marketing of industrial products. The study also evaluate an insight into the use of personal selling on the sale of industrial products. More so the study assess the condition for training industrial salesmen. Lastly the study examine the level of the motivation given by industrial producers in Asaba metr
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TABLE OF CONTENTS - [ Total Page(s): 1 ]TITLE PAGE CertificationDedicationAcknowledgementTable of ContentList of TablesABSTRACTCHAPTER ONE: INTRODUCTION1.1 Background of the study1.2 Statement of the problem1.3 Objective of the study1.4 Research Questions1.5 Research hypotheses1.6 Significance of the study1.7 Scope of the study1.8 Limitation of the study1.9 Definition of termsCHAPTER TWO: REVIEW OF LITERATURE2.1 Conceptual Framework2.2 Theoretical Framework2.3 Empirical frameworkCHAPTER THREE: RESEARCH METHODOLOGY3.1 Introduction3.2 Research Design3.3 Population of the study3.4 Sample size determination3.5 Sample size ... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]1.3 OBJECTIVES OF THE STUDY The objective of this study is to examine the impact, benefits and problem of personal selling strategies of industrial products of Asaba Aluminum Company and Jemok Water Asaba.The specific purposes are as follows:1. To determine the effectiveness of personal selling strategies in the marketing of industrial products.2. To evaluate an insight into the use of personal selling on the sale of industrial products.3. To assess the condition for training industrial salesmen.4. To examine the level of the motivation given by industrial producers in Asaba metro ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine the impact of effective personal selling strategies on the marketing of industrial products using Asaba aluminium company and Jemork water Asaba as case study . Specifically, the study determine the effectiveness of personal selling strategies in the marketing of industrial products. The study also evaluate an insight into the use of personal selling on the sale of industrial products. More so the study assess the condition for training industrial salesmen. Lastly the study examine the level of the motivation given by industrial producers in Asaba metr
... Continue Reading
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