The Impact Of Effective Personal Selling Strategies On The Marketing Of Industrial Products

1.3      OBJECTIVES OF THE STUDY 

The objective of this study is  to examine the impact, benefits and problem of personal selling strategies of industrial products of Asaba Aluminum Company and Jemok  Water Asaba.
The specific purposes are as follows:

1. To determine the effectiveness of personal selling strategies in the marketing of industrial products.

2. To evaluate an insight into the use of personal selling on the sale of industrial products.

3. To assess the condition for training industrial salesmen.

4. To examine the level of the motivation given by industrial producers in Asaba metropolis.

1.4 RESEARCH QUESTIONS

The following questions have been prepared for this study

1. Is personal selling strategies effective  in the marketing of industrial products?

2. Is there  an insight into the use of personal selling on the sale of industrial products?

3. Are there training for industrial salesmen?

4. What is the level of the motivation given by industrial producers in Asaba metropolis?

1.5 SIGNIFICANCE OF THE STUDY

This study examines the impact of effective personal selling strategies on the marketing of industrial products

The study will be significant to the marketing sector as it will help in the improvement of strategies to promote industrial products.

The study is significant the industrial sector as it will help them see the importance of personal selling of their product

The study is of benefit to the academic community as it will contribute to the existing literature.

1.6 SCOPE OF THE STUDY

This study focuses on the impact of effective personal selling strategies on the marketing of industrial products. The study will also determine the effectiveness of personal selling strategies in the marketing of industrial products. The study will further evaluate an insight into the use of personal selling on the sale of industrial products. More so the study will  assess the condition for training industrial salesmen. Lastly, the study will examine the level of the motivation given by industrial producers in Asaba metropolis. Hence the study is delimited to Asaba aluminium company and Jemork water Asaba delta state.

1.7 LIMITATION OF THE STUDY

This study was constrained by a number of factors which are as follows:

Just like any other research, ranging from unavailability of needed accurate materials on the topic under study, inability to get data

Financial constraint , was faced by  the researcher ,in getting relevant materials  and  in printing and collation of questionnaires

Time factor: time factor pose another constraint since having to shuttle between writing of the research and also engaging in other academic work making it uneasy for the researcher