-
An Evaluation Of Strategic Planning Or Organization Performance
[A CASE STUDY OF PZ CUSSONS NIGERIA LIMITED]
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
-
-
1.6 LIMITATION OF THE STUDY
Strategy planning is the key to helping us collectively and cooperatively gain control of the future and the destiny of our organization. Its helps to identify and answer the question on whether the organization knows that the threats are to achieving company objectives? Did strategy planning has effect on the organization in terms of productivity? Etc.
Limitation to this research could be in term of personal basis of the management which can influence response to the question that will be ask during interviews (which is a major instrument of this research) and objectivity of the results.
HISTORICAL BACKGROUND OF PZ CUSSONS NIGERIA LIMITED AND STRATEGY PLANNING
PZ Cussons Nigeria limited is a branch of PZ Cussons international with it’s headquartering in Manchester, UK. It is a successful international business which employs more than 10,000 people around the world. The operating subsidiaries which span 14 countries are supported from the centre by PZ Cussons (international) Ltd which also provides central support services.
PZ Cussons has growth into one of the most successful, respected and trusted groups in the consumer products industry. The group is moving forward with a strategy which aims at achieving continued growth and success, centering on the development and expansion of the brand in its major markets in Europe, Asia, and Africa.
PZ Cussons Nigeria plc, the largest subsidiary of PZ Cussons for over a century. No other consumers’ goods company posses the company heritage in Nigeria or understand its customers better than they do. The approach to Nigeria, their customers and to their business is designed to sustain them for into the future.
They meets the need of Nigerian in, many was ever since they have come into existence in Nigeria 37years ago, they engage in production of soaps and detergent (case study), and other goods such as tooth paste, beverages objectives in Nigeria is sustainable and profitable growth and the drive to be world class in every aspect of their life will be restless. In achieving this they have adopted Strategic Business Unit (SBU) structure in which each SBU has clear focus on its markets developing a deep understanding of the needs aspiration of its consumers and the market place which it can exploit to deliver its objectives. The business policies, systems and actions (procedures and processes, corporate in age, employee development equality of opportunity enumeration, service provided to distribute etc) are harmonized between all the SBUs, ensuring the sharing of the best practice and operational synergies.
Also, they adopted the strategy which is built on four core principles name.
1. Operating in selected markets that have the potential for future growth, both on nature and emerging markets.
2. Develop reading brands for the markets in which they operate.
3. Operate in world class supply chain networks that enable them to deliver their brands quickly and efficiency to the local consumers.
4. Recruit, develop and remain a great team of people who are aligned with value and can drive their plans for growths.
DEFINITION OF TERMS
 Planning-: planning is a management function that involves setting goals and or objectives and deciding how best to achieve them.
 Strategic planning-: strategic planning is a plan made by top management in an organization. It is a long range plan which takes time before it can be achieved.
 Organization-: organization is am entity that deals with business activities.
 Performance-: performance is an activity or task that is been carried out in an organization.
 Management-: management is an act of getting things done through other people on order to achieve organization goals and objectives.
 Entrepreneur-: entrepreneur is the person who initiates the idea of doing something.
 Production-: production is achieved by combining land, labor and capital in the creation of utilities and it is the economic activity which serves to satisfy human needs by creation materials good or by providing a service.
 Top management-: top management is the person in the top hierarchy in an organization.
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
