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STRATEGIC MARKETING MANAGEMENT IN THE NIGERIAN OIL AND GAS SECTOR
[A case study of NATIONAL PETROLEUM CORPORATION - NNPC] -
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- Contributor: projectwaka
- engagements: 335
- Case No: 391608pw
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ABSRACT - [ Total Page(s): 1 ]The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the Nigerian oil and gas industry. The specific objectives of the study include determining how the industry environmental performance indices can affect the various strategies and factors of Nigerian oil and gas marketing companies; determining how inter-industry marketing commitment and company goal actualization can affect the performance of Nigerian oil and gas marketing companies. This study adopted a survey research methodology to examine the st
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CHAPTER ONE - [ Total Page(s): 2 ]1.3 OBJECTIVE OF THE STUDY1. To examine the impact of strategic marketing management on the development of Nigerian Oil and Gas sector.2. To examine marketing activities of oil and gas marketing companies in the identification and satisfaction of clients’ needs and wants3. To investigate the issues involved in the marketing of Oil and Gas in Nigeria.4. To identifying the likely marketing mix variables and strategies used by oil and gas marketing companies1.4 RESEARCH QUESTIONS 1. What are the impacts of strategic marketing management on the development of Nigerian Oil and Gas sector?2. ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the Nigerian oil and gas industry. The specific objectives of the study include determining how the industry environmental performance indices can affect the various strategies and factors of Nigerian oil and gas marketing companies; determining how inter-industry marketing commitment and company goal actualization can affect the performance of Nigerian oil and gas marketing companies. This study adopted a survey research methodology to examine the st
... Continue Reading
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