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STRATEGIC MARKETING MANAGEMENT IN THE NIGERIAN OIL AND GAS SECTOR
[A case study of NATIONAL PETROLEUM CORPORATION - NNPC] -
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- Contributor: projectwaka
- engagements: 320
- Case No: 391608pw
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ABSRACT - [ Total Page(s): 1 ]The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the Nigerian oil and gas industry. The specific objectives of the study include determining how the industry environmental performance indices can affect the various strategies and factors of Nigerian oil and gas marketing companies; determining how inter-industry marketing commitment and company goal actualization can affect the performance of Nigerian oil and gas marketing companies. This study adopted a survey research methodology to examine the st
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ABSRACT - [ Total Page(s): 1 ]The purpose of this paper is to investigate the impact of strategic marketing strategies on the performance of firms in the downstream sector of the Nigerian oil and gas industry. The specific objectives of the study include determining how the industry environmental performance indices can affect the various strategies and factors of Nigerian oil and gas marketing companies; determining how inter-industry marketing commitment and company goal actualization can affect the performance of Nigerian oil and gas marketing companies. This study adopted a survey research methodology to examine the st
... Continue Reading
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