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IMPACT OF EFFECTIVE MARKETING ON BUSINESS ACTIVITIES
[A CASE STUDY OF GLOBAL SOAP AND DETERGENT INDUSTRY, ILORIN] -
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- Contributor: mr-chris
- engagements: 140
- Case No: 500852pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe days of easy trading has long since disappeared and successful companies are characterized by their ability to recognize and to apply research techniques. Particular interest has centered on marketing research which has proved valuable to many companies and organizing marketing tactics. Chapter one introduce the topic of the write up, the statement of the problem, the aim and objectives, the significant, statement of the research question, scope and limitation and definition of key terms. Chapter two entails the literature review, source of marketing research, importance of the mar
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.0 BACKGROUND OF THE STUDYDoyin investment is a subsiding of Doyin group of companies. It is located at Kilometer 13 Asa Dam Road Ilorin, Kwara State. It was incorporated in 1984 as the first indigenous detergent industry in Nigeria production of detergent started in December 1985. The head office is in Lagos and the chairman/managing Director is Prince (Dr) Samuel Adedoyin presently the labour strength of the company is 100% indigenous. The company has different sections which include Marketing Department Accounting Department, Production Department, and Administ ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe days of easy trading has long since disappeared and successful companies are characterized by their ability to recognize and to apply research techniques. Particular interest has centered on marketing research which has proved valuable to many companies and organizing marketing tactics. Chapter one introduce the topic of the write up, the statement of the problem, the aim and objectives, the significant, statement of the research question, scope and limitation and definition of key terms. Chapter two entails the literature review, source of marketing research, importance of the mar
... Continue Reading
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