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Impact Of Effective Marketing On Business Activities
[A CASE STUDY OF GLOBAL SOAP AND DETERGENT INDUSTRY, ILORIN]
CHAPTER ONE -- [Total Page(s) 2]
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1.3 SIGNIFICANT OF THE STUDY
Marketing research has vitals role to play in every establishment especially in the area of selling and distribution of goods and service produced by the establishment. This study which is an impact of effective marketing on business activities a case study of Doyin investment will significantly allow many sectors to benefit such as:
1. The Producer: They participate in the sector by offering goods and service to the product market. They first go to the research market and buy the proper mix of the producer research on their own part; they seek money (income).
2. The consumers: They participate in the sector obtaining the producer, needed form the product market and exchange their money for the product or service needed. They get their money by going to resources markets for income (wages, rent, interest).
3. Labour (skilled, semi-skilled and unskilled labour): they participate in this sector by ensuring that all productive resources are efficiently and effectively utilized for good production of goods and services. They seek money and it is gotten form the wages of salaries earned form this process.
4. Government: The government major role is to provide certain service to consumers and business firms and to finance; these services by collecting taxes form those participants. The services are consumer information, education, protection, preventing anticompetitive behavior. etc.
1.4 RESEARCH PROBLEM
In formulating research questions, through a dynamic reasoning and thinking, the writer was able to come up with the following questions:
a) Can any organization strive without an effective market research?
b) Can any organization satisfy her customers without effective marketing?
c) Can effective marketing improve sales of product of an organization in the society?
d) Can effective marketing lead to total reforms of a product in an organization?
1.5 SCOPE AND LIMITATION OF THE STUDY
This study will look at the marketing research as being carried out by the researcher and the organizations at large in Doyin investment. The major difficulty faced by the researcher is the collection of data since private organization believes in confidentiality. It was also difficult to get the care officials of the company for interview. They were erratic and reserved about discussing the issues of their organization for fear of mix-quality them, as a result of the duration and financial commitments involved in this researched it is limited to only one establishment when is Doyin investment.
1.6 DEFINITIONS OF KEY TERMS
a. Marketing: this is the creative management function which leads to promotion of trade and employment by assessing consumer’s needs and initiating research and development to merit them.
b. Marketing Research: it can be defined as the systematic and objectives search for analysis of data and information relevant to the identification and solution of any problem in the filed of marketing.
c. Effective Marketing: It can be defined as the means whereby all the activities f a business are down together to a common goal with the gull cooperation of other department like production, research and finance.
d. Marketing policy: this involves the appraised of any factor in order to decide the broad principles, which the company is to follow.
e. Marketing-Mix: This refers to the combination of policies and procedures adopted form time to time by a company in its marketing programme.
CHAPTER ONE -- [Total Page(s) 2]
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe days of easy trading has long since disappeared and successful companies are characterized by their ability to recognize and to apply research techniques. Particular interest has centered on marketing research which has proved valuable to many companies and organizing marketing tactics. Chapter one introduce the topic of the write up, the statement of the problem, the aim and objectives, the significant, statement of the research question, scope and limitation and definition of key t ... Continue reading---
