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Examined The Impact Of Sale Promotion On Manufacturing Industry
[A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY IKEJA LAGOS]
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1.6 LIMITATIONS TO THE STUDY
The availability, reliability, sufficiency, of data, textbook and other material determining in a great way the success of this research work.
Also, the cooperation of interviewed official and other information individual tell much on the success of the study.
OBJECTIVE OF THE STUDY
1. However, time and financial constraints as well as the non-disclosure of some of the organizations strategy reduced considerably the effort of the researcher.
2. It is notable however that the above mentioned constraint do not in any way invalidate this research work as the researcher was able to get relevant and needed information.
1.7 DEFINITION OF TERMS
PROMOTION: it is define as an exercise aimed at information persuasion and communication about goods or services to potential consumers in a manner designed to illicit positive action.
Sales promotion can be defined as a marketing activity outside personal selling, advertising and publicity. It is also used as a complement way to other promotional strategy and action.
Sales promotion can be defined as a marketing activity it is persona selling advertising and publicity. It is also used as a complement way to other promotional strategy and action.
CONSUMER: can be defined as a someone who buy and used product be service.
STRATEGY: can be defined as the means and skill of planning servicer of action for archiving an aims especially success against an opponent.
MANUFACTURING: can be defined as mean and process or business of producing good in factories.
INDUSTRY: the production of good especially in factories.
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