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IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY
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ABSRACT - [ Total Page(s): 1 ]This research was carried out with the objective of determining the impact of product branding on sales performance in manufacturing sector. A case study of Nigerian Brewery Industry. Data for the study was collected from both primary and secondary sources. Table was used to present the data and percentage was used to analyze the data. The result revealed that branding enhances sales performance in Nigerian Brewery Industry. The study recommends that management should ensure that good branding strategies should be adopted to enhance sales performance and sales volume.
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CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.1 BACKGROUND TO THE STUDYBrands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century, however, that brands similar to those we see today have started to take shape. Some of the earliest-known brands were established by the English ceramist Josiah Wedgwood and the French fashion designer Rose Bertin Burke (1996); de Paola (1985). Since the 18th- ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This research was carried out with the objective of determining the impact of product branding on sales performance in manufacturing sector. A case study of Nigerian Brewery Industry. Data for the study was collected from both primary and secondary sources. Table was used to present the data and percentage was used to analyze the data. The result revealed that branding enhances sales performance in Nigerian Brewery Industry. The study recommends that management should ensure that good branding strategies should be adopted to enhance sales performance and sales volume.
... Continue Reading
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