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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR
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- Contributor: projectwaka
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- Case No: 573385pw
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ABSRACT - [ Total Page(s): 1 ]The main purpose of this study was to investigate the influence of social media on consumer behaviors. The study will be guided by the specific objectives; to establish how social media influence the consumer behavior, to investigate various tools of social media that directly influence the buyer behavior and to establish how social media target customer identification within consumer behavior.A descriptive research design was accorded into this study. The sampling frame was obtained from Britamwith the approval of the management to access their customers who interact via the social media with
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ABSRACT - [ Total Page(s): 1 ]The main purpose of this study was to investigate the influence of social media on consumer behaviors. The study will be guided by the specific objectives; to establish how social media influence the consumer behavior, to investigate various tools of social media that directly influence the buyer behavior and to establish how social media target customer identification within consumer behavior.A descriptive research design was accorded into this study. The sampling frame was obtained from Britamwith the approval of the management to access their customers who interact via the social media with
... Continue Reading
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