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APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS IN ENUGU L.G.A OF ENUGU STATE
[A CASE STUDY OF EMENITE LIMITED EMENE ENUGU STATE] -
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- Contributor: mr-chris
- engagements: 156
- Case No: 604342pw
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ABSRACT - [ Total Page(s): 1 ]The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formulated namely: To investigate to what extent manufacturing firms have forma plans for their activities. To determine whether the application of marketing control has any effect on the achievement of the corporate goals and objectives of their organizations. To find out the specific areas where the application off marketing
... Continue Reading
CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE 1: 1 BACKGROUND OF THE STUDY Marketing plays a dominant role in the successful management of business in the world of Drucker [1973; 9] business enterprises have two basic functions, marketing and innovation. Only marketing and invocation produce results; all the rest are cost. Marketing as the only revenue generating functions; must make plan attempts to implement and control such plans to the extent that its objectives are achieved. Developing good strategies and tactics, after analysis the marketing environment are only the beginning toward the successful managing of the marketi ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formulated namely: To investigate to what extent manufacturing firms have forma plans for their activities. To determine whether the application of marketing control has any effect on the achievement of the corporate goals and objectives of their organizations. To find out the specific areas where the application off marketing
... Continue Reading
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