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VALUE ADDED SERVICE AND ORGANIZATIONAL GROWTH USING CORRELATION METHOD
[A CASE STUDY OF COWBELL NIGERIA PLC] -
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- Case No: 625851pw
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ABSRACT - [ Total Page(s): 1 ]This study examines value added service and organizational growth using correlation method. (a case study of Cowbell Nigeria Plc). Specifically, the study investigates whether value added services (value added services) influences organizational growth in the Cowbell Nigeria, cross-examines the difference between level of perceived customers’ patronage and brand loyalty among companies that practices value added services and organizations that do not practice value added services in the Cowbell Nigeria, and analyses how value added services adoption influences organizational performance
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CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.1 BACKGROUND OF THE STUDYIn today's dynamic business environment, companies are faced with the need to positively impact the customer by taking on specific responsibilities to increase their value impact. Organizations have developed a set of strategies to address this interface between the needs of the company, the products, and the associated business needs in day-to-day business operations around the world.Many organizations, such as banks and some manufacturing companies in Nigeria, are motivated by the need to generate more and more profits, which is the only goal of any b ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study examines value added service and organizational growth using correlation method. (a case study of Cowbell Nigeria Plc). Specifically, the study investigates whether value added services (value added services) influences organizational growth in the Cowbell Nigeria, cross-examines the difference between level of perceived customers’ patronage and brand loyalty among companies that practices value added services and organizations that do not practice value added services in the Cowbell Nigeria, and analyses how value added services adoption influences organizational performance
... Continue Reading
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