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The Impact Of Marketing Mix Strategy On The Growth Of A Firm
[A CASE STUDY OF LUBCON NIGERIA LIMITED, ILORIN] -
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTIONThe aims of every organization is to minimize cost and maximize profit. An effective marketing mix strategy plays an important role towards enhancing the objective to be achieve by the organization. Those days when product was matched with the market gone. The modern marketing concept enhances the importance of consumer’s preference and consumer’s satisfaction. Therefore, the management is concerned with various policies on four elements of ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTIONThe aims of every organization is to minimize cost and maximize profit. An effective marketing mix strategy plays an important role towards enhancing the objective to be achieve by the organization. Those days when product was matched with the market gone. The modern marketing concept enhances the importance of consumer’s preference and consumer’s satisfaction. Therefore, the management is concerned with various policies on four elements of ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
Page 1 of 1