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THE IMPACT OF INTERNAL ENVIRONMENT ON MARKETING ORGANIZATION
[A CASE STUDY OF SHOPRITE ILORIN] -
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- Contributor: mr-chris
- engagements: 229
- Case No: 675193pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival of business organization depends on how people of market patronize a buy of products. Any organizations either profit oriented and provide product or service to satisfy the need. Business environment i
... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYAn understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment.In essence, marketing environment can be seen as the sum of the inter-relationship business and between the marketers and the society in management. The word environment does not necessary mean physical environment but it is used to describe all those influence that bears upon the individual organization. In this case organization must be mindful of those environment f ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival of business organization depends on how people of market patronize a buy of products. Any organizations either profit oriented and provide product or service to satisfy the need. Business environment i
... Continue Reading
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