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The Impact Of Internal Environment On Marketing Organization
[A CASE STUDY OF SHOPRITE ILORIN] -
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ABSTRACT
The research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival of business organization depends on how people of market patronize a buy of products. Any organizations either profit oriented and provide product or service to satisfy the need. Business environment is divided into two; internal and external environment. The internal environment is all factor with the organization which an organization have control over it, while the external environment is all the factor outside the organization which an organization have little no control over it.0The purpose of this study is an attempt to find out the impact of all the factors outside the organization, which provide opportunities or pose threats to the organization.
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYAn understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment.In essence, marketing environment can be seen as the sum of the inter-relationship business and between the marketers and the society in management. The word environment does not necessary mean physical environment but it is used to describe all those influence that bear ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYAn understanding of the marketing environment is a prequisite for efficient marketers. This is primary because every marketing units affected by their immediate environment.In essence, marketing environment can be seen as the sum of the inter-relationship business and between the marketers and the society in management. The word environment does not necessary mean physical environment but it is used to describe all those influence that bear ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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