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The Impact Of Internal Environment On Marketing Organization
[A CASE STUDY OF SHOPRITE ILORIN]
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1.4 SIGNIFICANCE OF THE STUDY
The study on the impact of internal environment on marketing organization will specially be of great importance.
Its world service as a secondary data to aid them in their research, it will also be of use to people who would like to be better findings of this research as they can correct the sort coming of this work developed upon the findings and make meaningful recommendation.
1. Marketing and Strategic Managers: this study will be of a use to other group like marketing and strategic manager in their various decisions making. And whether to incorporate it into their strategic planning program, they would serve as an aid of creating distinctive advantages.
2. The researcher: beside the already motional significant, the study expend knowledge of the researcher on a aspect internal environment in addition, the study prepares the researcher for investigative research of higher class or for writing test in future.
1.5 SCOPE OF THE STUDY
This study will be treated with close attention to the industry and its internal environment. This study will also identify if there is any relationship between company and their various internal environment and if any the impact of this internal environment factor on marketing.
Not withstanding, this project not go beyond it areas of interest. Any issue which out the scope stated above will not be addressed as part of this project work. It is directed and restricted to only its ma topic as the main research problem and it’s restricted towards researching for the answer of that problem only.
1.6 LIMITATION AND CONSTRAINT TO THE STUDY
The research work has been contain as to time, lack of resent and adequate material, unwillingness of the respondent and the case study to give true replies, lack of cooperation of the case study. However, effort has been made to ensure that the above limitation did not hinder effective competition and quality of research work.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival of business organization depends on how people of market patronize a buy of products. Any organizatio ... Continue reading---
