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The Impact Of Advertising In Enhancing Sales Volume
[A CASE STUDY OF NIGERIA BOTTLING COMPANY ILORIN]
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According to the structure above the board of directors is recognized as the organization principal leader.
The chief executive that is the managing director of Nigeria Bottling Company and other top management’s attempts to ensure that organizational members channel their effort to appropriate direction.
The Board of Director of Nigeria Bottling Company are also responsible for such aspect of co-operate leadership as selecting and representing the interest of the firm’s share holders. Advertising top management and monitoring managerial and company performance.
DIRECTOR OF MARKETING: He is the head of all sale and marketing activities of the organization. He is charged with task and responsibility of various members of the staff under the marketing unit.
Marketing director has control over the following:
- Group product manager
- Marketing and information manager
- Sale operation manager
- Marketing service manager
The national sales manager controls all the sales with the help of the sales operational manager. Who oversees the Zonal and district sales representative.
DIRECTOR OF FINANCE: He is the controller of the entire department, who acts as the caretaker of all financial activities (including records and documents) of the organization. He also has with him the following managers who work hand in hand to achieve the organization goals.
The are risk managers who take change of securing the company properties. Company treasurer who keeps money that can easily be spent, internal auditor, who takes care of stocks of both inflow and outflow of the accounting records.
Business development manager, who is responsible for keeping record of business run from day – to – day and lastly the face and taxation manager, who is responsible for keeping all accounting records and management accounting records.
DIRECTOR OF LOGISTICS: He is in control of all emergency cases and operations of the organization who try to find lasting solution to some problems.
DIRECTOR OF TECHNICAL: He is the head of all operational activities in the organization. He has the following under him, they are engineering service manager. Who takes care of electrical and electronics repair and installation inventory control manager, he take charge of the quality control of the organization. Research with vital information for improvement on quality and taste to meet up with the masses demand, technical service manager who takes charge of all technical services in and out if the premises.
CORPORATE AFFAIRS MANAGERS: He deals directly between the company and deals directly between the company and outsiders. He also relates with the customers on behalf of the company.
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