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APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA] -
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- Contributor: mr-chris
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- Case No: 765776pw
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ABSRACT - [ Total Page(s): 1 ]Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities. The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing, is the
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TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Proposal Table of contents CHAPTER ONE1.0 Introduction 1.1 Statement of study 1.2 Objective of study 1.3 Significant of the study 1.4 Scope and limitation of study 1.5 Limitation of study 1.6 Definition of study CHAPTER TWO2.0 Introduction 2.1 Meaning of marketing concept 2.2 Importance of marketing concept 2.3 Adoption process of marketing concept 2.4 Mark ... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTIONMarketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.Thus, for marketing to take place, it is necessary that the following exist.a. Two or more parities who have unsatisfied wantsb. Some product or services and money be exchangec. Some means of communication between the parties involved.Marketing can therefore be defined as all the company strategies aime ... Continue Reading
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY CUNDIFF EDWARDETAL: Fundamental of Modern Marketing 4th Edition DRUCKER PETER: The Practice of Management Harper and Row York 1954. DOTLER PHILIP: Principle of Marketing Prentice. Hall INC Englewood Cliff. 1980. KOTLER PHILIP: Marketing Management Analysis Plano Practice Hall International INC London 5th Edition 1981. STANLONS .J. William: Fundamental of Marketing 6th Edition 1981 Marketing Journal: Volume 2 no 4 January March 1988 SALIU J.D Behavioral Aspect of Marketing Note Unpublished 1998. ... Continue Reading
CHAPTER TWO - [ Total Page(s): 6 ]Source: MCCRTHY PERRALTY (1984) Include the cost of research of research and development, product planning, products test allocation, quality and cost of carrying out post ales services, which some organization mostly private business view as a waste cost of product ional activities (Advertising) is also another problem of cost. Other problems confronting marketing concept could also be inferred departmental conflicts. Usually some other department in some organization go into conflict with marketing departments especially production department and account department. These two departmen ... Continue Reading
CHAPTER THREE - [ Total Page(s): 2 ]CHAPTER THREE3.0 RESEARCH METHODOLOGY This chapter provides an overview of the research methodology. This include a description of the research method employed in collecting the data that were analyzed to arrive at any conclusion in this project.3.1 POPULATION AND SAMPLE Population of the study is the sum of the entire subject or object that posses similar characteristics of interest of the study in question. Therefore, the population of the study is form (SEC).3.2 SAMPLE This is a function of the whole population of the study that can represent the ... Continue Reading
CHAPTER FOUR - [ Total Page(s): 9 ]Total above 9 indicates about 78% of the operators interview agreed that the services rendered by the organization needs to the improved in order to raise their quality was okay. While about 15% agreed that the services was very bad. Therefore, the quality of services rendered by the SEC is very bad and need improvement.Total 64 100Table 10 above indicates that 78% were always having the need to complain while 18% complained occasionally and 3% never had the need to complain. The majority (78%) of these interviews are no satisfied with the cooperation it felt to satisfy. ... Continue Reading
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION5.0 SUMMARY OF FINDINGS The preceding chapters of the research work examine the application of marketing concept a non profit marketing organization with reference to security and exchanging commission. The paper also went further to highlight the problems of marketing concept also that of SEC. the finding therefore indicate that the consumer were not communicated to through any of the promotional tools and also that the cooperation lacks both technical know how and managerial potential required at the only producer of such se ... Continue Reading
REFRENCES - [ Total Page(s): 1 ]REFRENCES KOTLER (1985) Marketing for Non-Profit Organization 2nd Edition Hall of INDIAN Private Limited New Diehi. DRUCHENER (1954) The Practice of Management New York Harper and row. STATON .J. (1981) Fundmental of Marketing 6th Edition New York, Mc. Grow Hill Book Company. EDWARD .W. (1985) Fundamental of Modern Marketing 6the Edition London Ward Limited. IBEKWE .D. (1984) Modern Business Management Onitsha 1st New Edition New Africa published company Limited. SALIU J.D (1998) Behavioral Aspect of Marketing Unpublished. KOTLER PHILIP (1980) Principal ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities. The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing, is the
... Continue Reading
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