Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]

1.3    SIGNIFICANCE OF THE STUDY
    The study will be used to the researcher because it is require in capital fulfillment of the requirement for the award of Higher National Diploma (HND) it is also useful for future researcher into the subject.
    This study will also highlight some problem and their likely solutions, which will hence beneficial to study of economic concept (SEC) in the improvement of their services to their operators and also improve the welfare of the staff and that of the general public, therefore the research works is important not just to the research as a student of marketing but to the organization concerned study of economic concept (SEC). Government, institution and the general public.

1.4    SCOPE OF THE STUDY
    This research is going to be concerned with this area a application of marketing concept in non-marketing organization study economic concept (SEC) as an organization of choice, and the sample will be chosen within Abuja township that is, from the consumers, top management staff and middle management staff of study of economic concept (SEC). This study will examine the problem encountered by the study of economic concept (SEC) and how it will be solved, the study would therefore embrace the marketing of services with particular, reference to the application of marketing concept.
1.5    LIMITATIONS AND CONSTANT OF THE STUDY
    The greatest limitation were those of retrieving the questionnaire from the respondents. Two weeks when the researcher called at the organization for the collection of the questionnaire, it was discovered their own. These that were completed were collected while some questionnaire were yet to be returned.
    On the part of the operators, some were collected on the spot while few while also not returned.
    Finance also provided to be a major limitation constituted a threat to the researcher work. There are times when one was hundred by lack of money or inadequate of it to buy stationery and other necessary materials and there by possess as constraints to the study because, the researcher is also a student, he had to retrain his limited time between school and research study.
1.6    DEFINITION OF TERMS
    It is a fact that a concept world has different meanings to different categories of people. Definition of terms is necessary to guide against ambiguity or misinterpretation the important word and concepts used in his particular research work and defined as follows:
Marketing: This can be defined as all the activities involved in finding out the needs of the consumers and satisfying them with the available goods and services at a profit.
Marketing Concept: This is a philosophy that believe that this satisfaction at the consumer want is to be emphasize at all stages of production and distribution it is also the philosophy, that believes in overall supremacy of consumer satisfaction.
Price/Changes: Price here is an amount of money paid by buyer to seller for a product or services. The researcher here endorses on price/changes as the money value of services rendered by the organization. The economist defined prices as the amount of money, which is needed to acquire in exchange some combined assortment of a product services.