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Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]
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Selling “focus†the need of seller. It is presence pied with sellers
need to convert his product into cash, while marketing in the other
hands focuses on the needs of buyers it is preoccupied with idea of
satisfying the need of customer by need of the product and the whole at
thing associated with increasing delivery and finally consuming it. They
must further in their views that marketing concept requires
integrating.
And coordinating such diverse marketing activities as
product development. Pricing sale forecasting and marketing research,
but marketing decision must also be closely coordinated with the other
functional areas. However marketing concept basically called for three
managerial strategies namely;
- A customer / consumer orientation
- The coordination and integration of corporate effort.
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A profit orientation not just sales finally; if consumers were to be
given what research and past experience show that they will rather what
they say will buy they are lucky to respond positively.
2.2 IMPORTANCE OF MARKET CONCEPT.
There
are many benefits to be enjoyed by an organization if market concept is
properly applied and practiced by such organization or company some of
the benefits are examined below market concept is contributes to profit
at an organization by increasing the sales volume. An organization has
to decide what service it can render or what service the customer needs
best, What way or strategy can organization use to make their customer
pay more for the desired service before going on to provide product
service for their potentials customers. No linger can an organization
decide any product or services and they go ahead and produce them to be
offered to the customers regard less of their wants. An organization
that applies and practice marketing concept in its activities will
always meet up with its customers needs and wants which will therefore
bring about more consumer and profit in a situation. Where there is a
strong completion in the market innovative and creative are likely to
have preferential advantage over less creative and innovative market.
Marketing concept therefore is the belief or thought that marketing
should begging and end with customer and it is applicable to all
organization including non-marketing organization it recognizes that a
product is something that is capable of satisfying customers need and
wants.
Application of marketing concept would help or assist a
company or organization to build a good image for itself. An
organization that always put customers welfare as first that is before,
during and offer the sales of product and service will always be seen as
a better organization compared with others that do not care about
customer welfare hence more patronage by potentials consumers or
customer.
The marketer agreements for this are as follow:
1. The asset of the firm have little value without the exercise of customer.
2. The key task of the firm is therefore to attract and return customers.
3.
Customers are attracted through offers at high value and retained
through satisfaction. Therefore marketing concept is much more important
to the success of a firm, an entirely new ways of business thinking.
Social
Responsibility: A well implemented market concept will always take into
consideration consumer’s health, welfare and will not jeopardize their
lives in term of pollution, production of poisonous product and other
harmful practice consumer can therefore always rely to employment and
other social amenities providing Pipeborne water where necessary and so
many Philip Kotler (State that marketing is human activities directed at
satisfying needs and want through exchange process.
The micro and
universal nature of thus definition is founded on its emphasis on need
and want satisfaction through human activities if the assumption that a
human need is a state of fact deprecation in a person such human needs
must be many and complex. They include basic physiological need for good
clothing, shelter and sagely social.
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ABSRACT - [ Total Page(s): 1 ]Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities. The role of marketing in promotion of financial services is the topic for the rese ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Proposal Table of contents CHAPTER ONE1.0 Introduction 1.1 Statement of study 1.2 Objective of study 1.3 Significant of the study 1.4 Scope and limitation of study 1.5 Limitation of study 1.6 Definition of study CHAPTER TWO2.0 Introduction 2.1 Meaning of marketing concept 2.2 Im ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTIONMarketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.Thus, for marketing to take place, it is necessary that the following exist.a. Two or more parities who have unsatisfied wantsb. Some product or services and money be exchangec. Some means of communicatio ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY CUNDIFF EDWARDETAL: Fundamental of Modern Marketing 4th Edition DRUCKER PETER: The Practice of Management Harper and Row York 1954. DOTLER PHILIP: Principle of Marketing Prentice. Hall INC Englewood Cliff. 1980. KOTLER PHILIP: Marketing Management Analysis Plano Practice Hall International INC London 5th Edition 1981. STANLONS .J. William: Fundamental of Marketing 6th Edition 1981 Marketing Journal: Volume 2 no 4 January March 1988 SALIU J.D Behavioral Aspect of ... Continue reading---
CHAPTER THREE - [ Total Page(s): 2 ]CHAPTER THREE3.0 RESEARCH METHODOLOGY This chapter provides an overview of the research methodology. This include a description of the research method employed in collecting the data that were analyzed to arrive at any conclusion in this project.3.1 POPULATION AND SAMPLE Population of the study is the sum of the entire subject or object that posses similar characteristics of interest of the study in question. Therefore, the population of the study is form (SEC).3. ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]Total above 9 indicates about 78% of the operators interview agreed that the services rendered by the organization needs to the improved in order to raise their quality was okay. While about 15% agreed that the services was very bad. Therefore, the quality of services rendered by the SEC is very bad and need improvement.Total 64 100Table 10 above indicates that 78% were always having the need to complain while 18% complained occasionally and 3% never had the need to complain. Th ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION5.0 SUMMARY OF FINDINGS The preceding chapters of the research work examine the application of marketing concept a non profit marketing organization with reference to security and exchanging commission. The paper also went further to highlight the problems of marketing concept also that of SEC. the finding therefore indicate that the consumer were not communicated to through any of the promotional tools and also that the coopera ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFRENCES KOTLER (1985) Marketing for Non-Profit Organization 2nd Edition Hall of INDIAN Private Limited New Diehi. DRUCHENER (1954) The Practice of Management New York Harper and row. STATON .J. (1981) Fundmental of Marketing 6th Edition New York, Mc. Grow Hill Book Company. EDWARD .W. (1985) Fundamental of Modern Marketing 6the Edition London Ward Limited. IBEKWE .D. (1984) Modern Business Management Onitsha 1st New Edition New Africa published company Limited ... Continue reading---
