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Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]
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2.6 PROBLEM OF MARKETING CONCEPT
Even when the basic condition for establishing an information system
and requiring the firm are satisfied, it is not certain that the firm’s
new, marketing approach to satisfy customer needs for a particular
product.
Each person has a unique idea of what a specific product
should be. In mass production economy, however, marketing organization
can not tailor product to fit the exact needs at each customer’s needs,
the firm personnel often have a hard time in correctly identified
customer’s needs, the form product to satisfy those needs. Many company
spend considerable time and money to research into customers need, yet
they still create some product that’s do not sell well.
William M. pride and DD ferrel, identified some other problem that may cause implementing marketing concept.
A
firm or organization may have trouble maintaining employees market
during any restricting that may be required to coordinate the activities
of various departments change can be highly upsetting to employees and
can affects their publicity. Management must clearly crumbliest the
reason for the changed and communication it’s own enthusing for the
marketing concept. A firm or organization sometimes contributed to the
dissatisfaction at other segments by satisfying one segment of the
society and having the other segment unsatisfied.
Government and
non-profit making such as sec also experience this same problem. Another
identified problem of marketing concept is that of finance or cost.
This is major problem in all organization marketing non-marketing and
private business. This problem needs for knowledge and self expression.
From the above definition and assumption we can deduce that human
activity which is directed to producing product and service can be
viewed as being capable of satisfying needs and benefit. The fact that
people have need and wants and that there are products or services
available that made adequate there must be exchanged process.
The
definition entrenches exchange process as the act of obtaining a
desired object from someone by offering something on return. When goods
are scare, marketers have little difficulty in selling their limited
supplies. This condition prompts what can be termed or described as “the
sales approach to marketing personnel’s to sell what is produced.
The key people in this approach are the production people in one hand
and the sales people on the other hand. This is know as the sellers
market in a situation when the seller’s market no long exist the buyer
takes over product becomes available and problem then shift to marketing
new approach becomes necessary and marketing people look at product
from the development of marketing concept as an exploit management
philosophy in delivery of goods and services. The market concept has
philosophy adopt a view that the primary purpose of any organization
either in marketing or non-profit making organization is serve consumer
date profit.
Non-profit making organization may not seek profit
they have goal which they used as yard stick to measure their own
success any point in time, they may seek profit but they however remain
a balance where their cost are not excessive in relations to their flow
of founds. Hence, the term “profit†the central theme however remain
the same to focus is unmistakably directed or based upon towards the
satisfying of the customer rather than satisfying the organization or
any department of the organization.
An organization that employs
or applies the marketing concepts attempts to determine the needs of the
consumers they plan to sell to, same organization make use of marketing
research to achieve this other used judgment, intention and marketing
theory to gives themselves a sense of direction towards how to meet and
satisfying needs and the wants of the various consumers and customers.
After the need had been established, product or service one design to
fulfill the need of the target customers marketers then proceed to
formulate the various marketing strategies such as pricing. Advertising
and distribution patterns intended to appeal to the target Consumers. it
is therefore necessary to involve every body in the entire
organization. This is main difference between the sales approach and
marketing approach (see table below)
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ABSRACT - [ Total Page(s): 1 ]Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities. The role of marketing in promotion of financial services is the topic for the rese ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Proposal Table of contents CHAPTER ONE1.0 Introduction 1.1 Statement of study 1.2 Objective of study 1.3 Significant of the study 1.4 Scope and limitation of study 1.5 Limitation of study 1.6 Definition of study CHAPTER TWO2.0 Introduction 2.1 Meaning of marketing concept 2.2 Im ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTIONMarketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.Thus, for marketing to take place, it is necessary that the following exist.a. Two or more parities who have unsatisfied wantsb. Some product or services and money be exchangec. Some means of communicatio ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY CUNDIFF EDWARDETAL: Fundamental of Modern Marketing 4th Edition DRUCKER PETER: The Practice of Management Harper and Row York 1954. DOTLER PHILIP: Principle of Marketing Prentice. Hall INC Englewood Cliff. 1980. KOTLER PHILIP: Marketing Management Analysis Plano Practice Hall International INC London 5th Edition 1981. STANLONS .J. William: Fundamental of Marketing 6th Edition 1981 Marketing Journal: Volume 2 no 4 January March 1988 SALIU J.D Behavioral Aspect of ... Continue reading---
CHAPTER THREE - [ Total Page(s): 2 ]CHAPTER THREE3.0 RESEARCH METHODOLOGY This chapter provides an overview of the research methodology. This include a description of the research method employed in collecting the data that were analyzed to arrive at any conclusion in this project.3.1 POPULATION AND SAMPLE Population of the study is the sum of the entire subject or object that posses similar characteristics of interest of the study in question. Therefore, the population of the study is form (SEC).3. ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]Total above 9 indicates about 78% of the operators interview agreed that the services rendered by the organization needs to the improved in order to raise their quality was okay. While about 15% agreed that the services was very bad. Therefore, the quality of services rendered by the SEC is very bad and need improvement.Total 64 100Table 10 above indicates that 78% were always having the need to complain while 18% complained occasionally and 3% never had the need to complain. Th ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION5.0 SUMMARY OF FINDINGS The preceding chapters of the research work examine the application of marketing concept a non profit marketing organization with reference to security and exchanging commission. The paper also went further to highlight the problems of marketing concept also that of SEC. the finding therefore indicate that the consumer were not communicated to through any of the promotional tools and also that the coopera ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFRENCES KOTLER (1985) Marketing for Non-Profit Organization 2nd Edition Hall of INDIAN Private Limited New Diehi. DRUCHENER (1954) The Practice of Management New York Harper and row. STATON .J. (1981) Fundmental of Marketing 6th Edition New York, Mc. Grow Hill Book Company. EDWARD .W. (1985) Fundamental of Modern Marketing 6the Edition London Ward Limited. IBEKWE .D. (1984) Modern Business Management Onitsha 1st New Edition New Africa published company Limited ... Continue reading---
