Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]

CHAPTER THREE
3.0    RESEARCH METHODOLOGY
    This chapter provides an overview of the research methodology.
    This include a description of the research method employed in collecting the data  that were analyzed to arrive at any conclusion in this project.
3.1    POPULATION AND SAMPLE
    Population of the study is the sum of the entire subject or object that posses similar characteristics of interest of the study in question. Therefore, the population of the study is form (SEC).
3.2    SAMPLE
    This is a function of the whole population of the study that can represent the population for the purpose of generalization. Therefore, the sample for the population of this is securities and. Exchange commission, and the ragonace for its choice is that it possess the greatest of the study.
3.3    RESEARCH APPROACH
    The research approach for the study is the collection of data from both primary and secondary sources. A primary data is the collection of first hand data from difference respondent (operators) and all the staff of sec, while secondary data would be formed SECs records, publication of other researcher and other document available to the researcher.
DATA COLLECTION
    Various methods were employed for the study. The researcher adopted both explainer and descriptive method data collection in the affect of applying marketing concept on the performance of study of economic concept (SEC).
    Questionnaire which were categorized into two section were designed mainly section A and section B Section A was meant to collect information about the operation feeling to activities and collection information concerned with the application of marketing concept in the company to extract other information needed for the research work. In the collection of data on the application of marketing concept in a non-profit making organization.
    The researcher made use of the following methods.
INTERVIEW
    Interview was held with some of the management workers and customers of the company to find out major problems that confront management, customer and worker, data re gathered from the company through pilot interview held with some of the management team such as the commissioner I and II and other director in charge of the administration and operation department straight forward question were asked from these managers and the responses obtained gave the researcher and insight and opportunity to evaluate the performance and activities of evaporation.