-
Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]
CHAPTER THREE -- [Total Page(s) 2]
Page 2 of 2
-
-
-
Other data from cooperation that were categorized as primary source
of information include company records which were made available to the
researcher , other secondary data were collected through the use of
journals dailies and other researcher work to as certain the facts needs
for the paper.
In addition to this source of data is the
questionnaire that was designed by the researcher for both the
management staff and the customer of the cooperation.
The questionnaires were distributed with the assurance that any information provided will be treated with confidentially.
3.4.2 QUESTIONNAIRE
Two types of structural questionnaire were earlier said to be
administered for the management staff and the customers of the
cooperative since.
Questionnaire is used to measure behaviors
demographic level of knowledge attitude and opinions. The researcher
made use of questionnaire as the principal source of data collection in
the research because of the wide population which will not be easy to be
covered by interview method. The report or results of the questionnaire
were reported in the tabular form with the use of percentage.
3.5 ADMINISTERING OF INSTRUMENT
The only instrument (questionnaire) was distributed to the respondents
of the arrangement while that of the customer were distributed among
civil servant, house wives, business men and contractors which were
administered by hand poor. The researcher distributed questionnaire by
hand to those that can be physical. This involves the staff and capital
market operators. The questionnaire was mailed to the nature respondents
that were not accessible due to the nature of their job or the
bureaucracy in their offices. The top middle and junior management staff
of the organization were all given questionnaire to answer and also
interviewed.
3.6 METHOD OF DATA PRESENTATION AND ANALYSIS.
Data
will be presented with the use of tables and will be analyzed with the
use of percentage, mode mean and median to augment the tabulated data
presentation. The method of analysis and deductive conference analysis
the description narration about what can be seen from data presentation,
while the deductive entails narration from general to particular
inclusion from fact.
THE STATITISLCA TECHNIQUE USED
A frequency distribution table.
B The use of percentage for measurement.
CHAPTER THREE -- [Total Page(s) 2]
Page 2 of 2
-
-
ABSRACT - [ Total Page(s): 1 ]Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities. The role of marketing in promotion of financial services is the topic for the rese ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Proposal Table of contents CHAPTER ONE1.0 Introduction 1.1 Statement of study 1.2 Objective of study 1.3 Significant of the study 1.4 Scope and limitation of study 1.5 Limitation of study 1.6 Definition of study CHAPTER TWO2.0 Introduction 2.1 Meaning of marketing concept 2.2 Im ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTIONMarketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.Thus, for marketing to take place, it is necessary that the following exist.a. Two or more parities who have unsatisfied wantsb. Some product or services and money be exchangec. Some means of communicatio ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY CUNDIFF EDWARDETAL: Fundamental of Modern Marketing 4th Edition DRUCKER PETER: The Practice of Management Harper and Row York 1954. DOTLER PHILIP: Principle of Marketing Prentice. Hall INC Englewood Cliff. 1980. KOTLER PHILIP: Marketing Management Analysis Plano Practice Hall International INC London 5th Edition 1981. STANLONS .J. William: Fundamental of Marketing 6th Edition 1981 Marketing Journal: Volume 2 no 4 January March 1988 SALIU J.D Behavioral Aspect of ... Continue reading---
CHAPTER TWO - [ Total Page(s): 6 ]Source: MCCRTHY PERRALTY (1984) Include the cost of research of research and development, product planning, products test allocation, quality and cost of carrying out post ales services, which some organization mostly private business view as a waste cost of product ional activities (Advertising) is also another problem of cost. Other problems confronting marketing concept could also be inferred departmental conflicts. Usually some other department in some organization go into conflict wit ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]Total above 9 indicates about 78% of the operators interview agreed that the services rendered by the organization needs to the improved in order to raise their quality was okay. While about 15% agreed that the services was very bad. Therefore, the quality of services rendered by the SEC is very bad and need improvement.Total 64 100Table 10 above indicates that 78% were always having the need to complain while 18% complained occasionally and 3% never had the need to complain. Th ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION5.0 SUMMARY OF FINDINGS The preceding chapters of the research work examine the application of marketing concept a non profit marketing organization with reference to security and exchanging commission. The paper also went further to highlight the problems of marketing concept also that of SEC. the finding therefore indicate that the consumer were not communicated to through any of the promotional tools and also that the coopera ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFRENCES KOTLER (1985) Marketing for Non-Profit Organization 2nd Edition Hall of INDIAN Private Limited New Diehi. DRUCHENER (1954) The Practice of Management New York Harper and row. STATON .J. (1981) Fundmental of Marketing 6th Edition New York, Mc. Grow Hill Book Company. EDWARD .W. (1985) Fundamental of Modern Marketing 6the Edition London Ward Limited. IBEKWE .D. (1984) Modern Business Management Onitsha 1st New Edition New Africa published company Limited ... Continue reading---
