Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]

CHAPTER FOUR
4.0    DATA PRESENTATION
    Having dealt the method used in collection of data in the previous chapter. It is deemed necessary to present and analyze the data collected for this study. Therefore, this chapter collected dealt with the presentation and analysis of data gathered through personal interview and questionnaire so as to give clear and concise information about the data.
4.1    PRESERVATION OF DATA
    Personal interviews were carried out to extract information from the management staff of SEC and the principal respondents of the personal interview on behalf of the organization was the director (administration and operation department) who were in charge of the two main department in SEC.
    Answers to some question directed or posed to the manager shows the organization in nonprofit oriented and not consumer oriented. The answer to the personal interview conducted by the researcher with the management also confirm that SEC does not usually make used of advertisement and other  promotional activities for their interview function. This is therefore due to fact the organization has no competitors with it being the only capital marketing regulatory body in Nigeria.
DATA PRESENTATION AND ANALYSIS OF OPERATORS.
    Out of Eighty (80) questionnaires that were administered sixty four (64) of them were filled and were collected back from the respondents.
    This number of population for the computation is sixty four (64).

From the table above table 1: majority of the sample consumer were male (about 53%) while (46%) of them were Female. Although, the operators of the capital market were few SEC.