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THE IMPACT OF ADVERTISING ON THE CONSUMER’S BUYING BEHAVIOR
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- Contributor: projectwaka
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- Case No: 787244pw
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ABSRACT - [ Total Page(s): 1 ]Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these in- teractions, either within the company with employees or outside with customers whose company aim is to mainly draw their attention to the product or brand. This is so as to familiarize these customers in order to get them to buy/use the products/the services. Among the forms of communication available, there is advertisement and its role in shaping customer behavior and buying decisions.Advertising is
... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]1.3 Thesis structureThe first phase of the study will include the concept of advertising, its importance, types, objectives as well as a small study case about McDonald’s. Then, the second one consists of explaining why under- standing the consumer’s behaviour is a “must” as well as talking about the models of this latter. Con- cerning the fourth chapter, it will be about the combination of the two past chapters in the form of the impact that advertising has on consumer’s behaviour. Finally, there will be a questionnaire about the subject of the thesis and the study case along with t ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these in- teractions, either within the company with employees or outside with customers whose company aim is to mainly draw their attention to the product or brand. This is so as to familiarize these customers in order to get them to buy/use the products/the services. Among the forms of communication available, there is advertisement and its role in shaping customer behavior and buying decisions.Advertising is
... Continue Reading
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