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The Impact Of Advertising On The Consumer’s Buying Behavior
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Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these in- teractions, either within the company with employees or outside with customers whose company aim is to mainly draw their attention to the product or brand. This is so as to familiarize these customers in order to get them to buy/use the products/the services. Among the forms of communication available, there is advertisement and its role in shaping customer behavior and buying decisions.Advertising is one of the most powerful and important ways that allow to give consumers an idea or “change their opinion” about a certain product or service, and that businesses from all over the world tend to use. Therefore, the aim of the thesis was to put the light on this subject by explaining why ad- vertising is important, its types, how to develop it, how it influences the consumer’s behavior from children to adolescents to adults and elderly, as well as its effects with its good and bad on the buying decision of the consumers.As the last part of the thesis, a questionnaire and an interview will be done along with the results for more analyses concerning this study.
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CHAPTER ONE - [ Total Page(s): 2 ]1.3 Thesis structureThe first phase of the study will include the concept of advertising, its importance, types, objectives as well as a small study case about McDonald’s. Then, the second one consists of explaining why under- standing the consumer’s behaviour is a “must” as well as talking about the models of this latter. Con- cerning the fourth chapter, it will be about the combination of the two past chapters in the form of the impact that advertising has on consumer’s behaviour. Fi ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 2 ]1.3 Thesis structureThe first phase of the study will include the concept of advertising, its importance, types, objectives as well as a small study case about McDonald’s. Then, the second one consists of explaining why under- standing the consumer’s behaviour is a “must” as well as talking about the models of this latter. Con- cerning the fourth chapter, it will be about the combination of the two past chapters in the form of the impact that advertising has on consumer’s behaviour. Fi ... Continue reading---
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ABSRACT -- [Total Page(s) 1]
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