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The Impact Of Advertising On The Consumer’s Buying Behavior
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1.3 Thesis structureThe first phase of the study will include the concept of advertising, its importance, types, objectives as well as a small study case about McDonald’s. Then, the second one consists of explaining why under- standing the consumer’s behaviour is a “must” as well as talking about the models of this latter. Con- cerning the fourth chapter, it will be about the combination of the two past chapters in the form of the impact that advertising has on consumer’s behaviour. Finally, there will be a questionnaire about the subject of the thesis and the study case along with the results1.4 LimitationsAs for limitations, this study is limited to the impact of advertising on consumer’s behaviour in the United States only, and that is due to the fact that people tend to have different thoughts and cultures. For instance, American countries tend to invest a lot when it comes to advertising compared to Europe, where businesses do not really invest much in ads (Guttmann 2021).
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ABSRACT - [ Total Page(s): 1 ]Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these in- teractions, either within the company with employees or outside with customers whose company aim is to mainly draw their attention to the product or brand. This is so as to familiarize these customers in order to get them to buy/use the products/the services. Among the forms of communication available, ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these in- teractions, either within the company with employees or outside with customers whose company aim is to mainly draw their attention to the product or brand. This is so as to familiarize these customers in order to get them to buy/use the products/the services. Among the forms of communication available, ... Continue reading---