-
The Significant Of Marketting Concept To Retailing.
[A CASE STUDY OF CADBURY NIGERIA PLC]
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
-
-
In addition, marketing personnel can act as a customer spokesman within the institution. If other personnel take actions that are not in accordance with the marketing personnel can attempt to override the action or persuade the action that they are wrong.
1.5 LIMITATION AND CONSTRAINTS OF THE STUDY
The study look only at those factors that are considered before marketing concept are used or determine in the retail marketing activities. Therefore, the researcher will not cover manufactures or producers should.
To do this a different researcher is require it should also be noted that marketing concept in the traditional retail marketing is quite different from marketing concept setting in the supermarket and should not be compared. The research will not cover anything about the purchasing about the purchasing power and consumer behaviours.
This research will be faced a number of problems first in importance are time and resources constraint which influence scope and size of this project.
Language is the second serious constraints of te study because of composition of the people that are fund in the market Yoruba, Hausa, Igbo and other minus to interpret the questionnaire is another barriers.
Since this project in finding out something dealing with money local people may not understand and can take one for tax collectors or price control agent, this refuse to guide the appropriated information needed.
SOLUTION TO THE PROBLEM
RESOURCES:- To get resources we need money and the money is being get from bank through loan and used it to buy resources to produce the product for the customer.
TIME:- In order to produce quality product is to buy resources form the right time, That is why my resources at the right time in order to meet market expectation on my product.
LANGUAGE:- In a market there are different language but all my customer in the market know how to speak English language, that is why I used English language to discuss with my customer.
1.6 DEFINITION OF RELATED TERMS
MARKETING CONCPET:- Is a consumer or orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfy the need of customer satisfaction as the key to satisfy organization goal.
MARKETING CONCEPT:- start with the with the firm potential customer and their needs and programme to satisfy the need of customer.
RETAILING:- Is the marketing activities that result from mass production originally from industrial revolution.
MARKETING TEST:- This is used in forecasting the state of a new channel of distribution or tertiary where buyer do not plan their purchase carefully or are very erratic in carrying out their intentions or where expect are not very good guessers direct market test is desirable.
OPINION TEST:- Opinion test has to do with measuring the forecasting sales plan. This is done by turning to customer, or expert dealer distributors e.t.c using group discussion method to know their aim and altitude and motive behind purchase of a product.
INTENTION TO BUY:- This is used to know why some customer do make certain purchase. It is similar to opinion test only that it does not deal with expert, it deals with the entire customers.
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
