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Evaluation Of Retailing Store In Ilorin Metropolis.
[A CASE STUDY OF J.M.K SUPERMARKET]
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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
retailing activities involves in the sales of goods or services to ultimate consumer for personnal or non-personnal use any one selling to the ultimate consumer is performing the function of a retailer gardless. Retailing is not a new concept in nigeria, it is a common business among the people in nigeria from time to immemorial retailing activiies, are comm9on in open market and surrounding e.g OJA OBA market in (ILORIN), ALABA MARKET in (LAGOS) and DUGBE MARKET in (IBADAN).
A retailer purchase goods or product in large quantities from manufactureers directly or through a wholesale and then sells smaller quantities to the consumer for a profit. Retailer is all activities involve in selling goods and services directly to final consume for their personal and non-personal use.
Retailing alos cover services rendered by lawyers, doctor, driver and lecturers. Anyone who market to the ultimate consumer by whateever name is in the business of retailing e.g vendor food seller, cigarette seller and barbers.
Hospital is retail to patient as college and retailers of education.
We also have types of retailing organistion and they may be categorized based on the following factors.
i. Ownership e.g independent and cooperative. A independent majority of shops are owner by individual in nigeria e.g JMK supermarket and GOMOLA group. They but in large quanntity either from wholesale or producers and sell in unit to final consumer. Some specialize while some sell variety of item. In Nigeria today the individual shops are increasing in food canteen and raw food. This types of retail covers all sorts of goods and srevices range from hair style salon, barbing salon and bag e.t.c
ii. Coroperative society: a cooperative society is defines as a co-operative retailing organisation trading on cooperative principle afflicted to the national cooperative through cooperative union.
iii. Range of merchandise: some retail organisation offer a wide range of goods. E.g variety stores supermarket and departmental stores which JMK supermarket and GOMOLA belong to.
iv. Size: the average size of the organisation numbers of branches it has made them different from the firms.
v. Pricing policy: some firms may deliberately focus at low price, low margin and high turnover operation e.g discount store.
vi. Location: due to the continued increase in cost of location in town entire and traffic conjuction, many firms prefer to stay on in the center of the town.
1.2 STATEMENT OF THE STUDY
The success of retails outlets depend greatly on the stability of it location. Location is reffere to the actual place in which the store or supermarket is sited.
The rent or cost of the building represents a major cost to the retail. Even if the other tenants of retaining is observed and retail outfit is poorly sited. A good location enables the retailer to make use of all the merchandizing plans as drawup, provision of sample parking space and sufficient marchandise supply with competitive price and altenative display enhance the success of the store. Display is also of paramount important to get exposure for all the items of merchandize becaues most consumers trend to just move on perimeter of the store and if all the goods are not well exposed him might not buy.
Research has also shown that majority of the purchases made by consumers are done an impulse and all items should be properly display so that customer will be allowed proper view of all displays as unseen goods are usually unsold.
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